Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. For the original blog, please visit here.

Publicity 59

Publicity Privacy YouTube Analysis 59

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 85

SEO Mobile Engineering Ethics 85

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The post How to Tap Into Culture for Travel PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Strategy How To Local 78

5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Brands can use images and videos to showcase their materials and production processes. But it is an important part of building a loyal customer base.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

MAY 15, 2023

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

JULY 19, 2023

Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Consider partnering with charitable organizations, supporting sustainable practices, or promoting ethical manufacturing processes. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Maxim Behar

AUGUST 4, 2022

Host: Why does such a photo activate so much public debate? Especially when you are a public figure and can be embarrassed or praised. However, communication is super important when you are a public figure, when you are in politics or business. However, what matters is how you behave and how you respond. You talked about it.

Ethics 52

Ethics Newspapers Government Television 52

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations.

Strategy 83

Strategy Ethics Facebook Twitter 83

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. The ethics of how we are covering Kanye West. Why we need to update disclosure rules.

Ethics 51

Ethics Interviews Advertising Advertising 51

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. One of them, C.C.

Policies 181

Policies Marketing Viral Pitching 181

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution?

Publicity 40

Publicity Ethics Creativity Travel 40

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos. Be prepared to be flexible, and be amazed. Come from a place of yes.

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Internal International Exercises Ethics 120

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today.

Instagram 60

Instagram Brand Branding Publicity 60

Stern + Associates

AUGUST 15, 2022

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact. State Department, The U.N.

Training 62

Training Public Affairs Ethics Groups 62

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” 1) The risks of disinformation in business.

Film 87

Film Ethics Employee Data 87

PRSay

JULY 14, 2020

Along with other business leaders in Columbus, I signed a letter to Columbus City Council calling for racism to be declared a public health crisis, and communicated with my team the importance of working to improve this systemic problem both inside and outside our own offices. Transparency in your public presence.

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System Community Social Media Employee 158

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. Transport Topics is a business-to-business publication that exists to provide our readers with business intelligence and insights that can help them run their organizations more effectively and better plan for the future.

Transportation 101

Transportation Meeting Newspapers Media 101

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Solo PR Pro

FEBRUARY 2, 2021

Have you ever considered going through the Accredited in Public Relations (APR) process? While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Here’s what these experts shared about the APR and how to begin.

Study 96

Study Ethics Education Groups 96

Prohibition

MARCH 16, 2021

Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. to include one video or image. for each additional video or image.

Financial 89

Financial Video Survey Google 89

PR in High Definition

JANUARY 16, 2019

He says influencers know the lifestyle is bad for them, saying they create a fake personality that faces constant public judgement – but yet they keep going because it’s addictive. The ethics of influencer PR. This presents an ethical dilemma for PR people. So how can PR people better support influencers’ well-being?

Instagram 67

Instagram Ethics YouTube Social Media 67

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. Some programs prefer Accreditation in Public Relations. Why do you enjoy teaching?

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Prohibition

MARCH 16, 2021

Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers.

Trends 62

Trends Social Media Consumer Video 62

Karen Freberg

FEBRUARY 1, 2019

If you have not seen Casey’s video, here it is. Ethics need to be at the forefront of influencer marketing. With cases like this, having a strong code of ethics and principles / guidelines on what should and should not be done in an influencer campaign or program is crucial.

Marketing 51

Marketing Ethics Guidelines Community 51

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. President and CEO, Global Alliance for Public Relations and Communication Management. And what always impresses me most is how much your employees love you.

Energy 52

Energy Groups Internal International 52

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Some products have been historically misunderstood by the public, and marketers are tasked with creating educational content to realign public opinion with the truth. Shine, and Timeout.

Company 105

Company Marketing Education Data 105

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts.

Employee 70

Employee Crisis Corporate Social Media 70