Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 87

Video Brand Branding Energy 87

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

5W PR

OCTOBER 11, 2023

Networking is the lifeblood of public relations. In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Email and video calls Email remains a powerful networking tool for initial contact and follow-ups.

Publicity 103

Publicity Internal International Resources 103

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. It serves as the ignition for conversations, nurtures interaction, and ultimately crafts public perception.

Publicity 78

Publicity Strategy How To Marketing 78

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows.

Agency 81

Agency Publicity Ethics Analysis 81

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. We are a public relations agency that specializes in creating customized strategies for businesses to manage their online reputation effectively.

Google 90

Google Publicity Customer Service Web 90

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Not every unflattering video is a deepfake, and not every errant social post is a hack. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Amplification.

Storytelling 137

Storytelling Video Strategy Analytics 137

5W PR

SEPTEMBER 11, 2023

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. Effective communication of research findings is crucial to ensure wider public knowledge. This is where public relations comes in. But it’s not enough for these studies to exist.

Publicity 78

Publicity Communications Study Storytelling 78

Remote PR Jobs

SEPTEMBER 25, 2023

There’s merit to fine tuning what we already do, but PR pros both in-house and at agencies are getting lapped by their marketing counterparts who have completely embraced technological innovation to personalize and automate what messages their customers receive. What do Nancy Pelosi and Donald Trump have in common? It’s not a joke.

Industry 100

Industry Publicity Data Video 100

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

PRSay

FEBRUARY 2, 2024

As the public continues to hold brands accountable for their commitment to the issues they outwardly support, PR professionals should strategically advise clients to only back causes that feel authentic to their brands. Short-form video reigns. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 187

Trends Video B2C Measurement 187

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Ronn Torossian

SEPTEMBER 17, 2014

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France.

Video 207

Video Industry Agency Blogging 207

Agility PR Solutions

FEBRUARY 13, 2019

Founded by former video game journalists and content creators in March of 2017, Oceanside, Calif.-based The post Best New Agency: Vicarious brings all-business approach to video game PR appeared first on Agility PR Solutions. Our company was founded with only one mission […]. “Our

Video 60

Video Agency Industry Company 60

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. How effective is video on social media? . Reel template options are also being expanding to facilitate jumping onto trends easier.

Instagram 118

Instagram Social Media Video Facebook 118

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As In videos and other communications, many companies are saying “thank you” to essential workers. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Ethical Voices

AUGUST 25, 2022

This week in public relations ethics it was everything from disclosure to fake videos, and cultural appropriation. . This article discusses how a major PR agency avoided the issue. . This article discusses how a major PR agency avoided the issue. . It can’t, but it still caused quite a stir. .

Ethics 59

Ethics Video Retail Government 59

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell.

Publicity 98

Publicity Brand Branding SEO 98

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. 25 years ago workflow in an agency was defined by media relations. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

5W PR

JANUARY 1, 2021

The video that surfaced was shot on an iPhone, in real time. He had the video. Case in point, following the press conference, the most requested item was the video of him eating the banana at Basel and guess what? The post Miami Public Relations: Art Basel Banana appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 78

Publicity Viral Conference Fashion 78

Shift Communications

JANUARY 4, 2018

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Solution: Vet the daylights out of everyone in your company who is public facing and especially paid spokespeople and influencers. Destruction of Trust. Christopher S.

Video 83

Video Trends Media Reputation 83

Shift Communications

JANUARY 10, 2018

cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’d love to know what other trends you’re paying attention to in the world of marketing and communications. Christopher S. Vice President, Marketing Technology.

Social Media 111

Social Media Trends Video Media 111

5W PR

NOVEMBER 9, 2020

As the world continues to change and adapt under the strain of COVID-19, industries like public relations need to maintain a constant state of transformation. With PR agencies offering bespoke and tech-supported services, PR experts will need to learn game-changing and tech-related PR processes in 2021.

Publicity 88

Publicity Technology Industry Social Media 88

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. Video Production Checklist. Pre-production.

Video 48

Video Film Creativity Small Business 48

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Video Metrics. The Old Way.

Video 117

Video Measurement Communications How To 117

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. The publication that no one admits they read, yet everyone does. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications. The New York Post. that you come across there.

Agency 149

Agency Real Estate Journalism Fashion 149

Polaris

DECEMBER 23, 2014

Why not goof-off for the next 15 minutes—the total time required to read this post and watch all the videos (provided you don’t watch all 40 minutes of Hootsuite’s Holiday Owl)? Actually, some of the videos have educational value. As for the rest of the videos, they’re pure time-wasters. The Ad Agency Elf on a Shelf.

Video 117

Video Travel Content Marketing Groups 117

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. The CIPR’s focus in 2018 has been for public relations to be recognised as a management discipline. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120