Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

5W PR

DECEMBER 24, 2022

In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations , as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content.

Marketing 88

Marketing Engineering Mobile Resources 88

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners.

Retail 156

Retail Engineering Advertising Advertising 156

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. This is what allowed advertisers, agencies, and media companies to collaborate and continually improve.

Communications 186

Communications Marketing System Measurement 186

5W PR

DECEMBER 18, 2022

Incorporating content marketing and public relations efforts can generate very valuable results for companies. It’s highly likely that PR professionals don’t have an in-depth understanding of search engine optimization , which the content marketing team should have. Communication. Campaign themes.

Content Marketing 88

Content Marketing Publicity Marketing Resources 88

5W PR

OCTOBER 5, 2020

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Journalists used to rave about social media platforms and search engines due to their ability to offer them a lot of exposure to the mass public.

Marketing 88

Marketing Engineering Education Advertising 88

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 146

Software Agency Pitching Analytics 146

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners are a game-changing network of Meta partners with the expertise to help businesses face the tasks of today and engineer a path to the future.

Engineering 88

Engineering Advertising Advertising Agency 88

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

JULY 4, 2023

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. To effectively market a mental health center, it’s important to create a well-structured marketing plan. However, a lot of centers find this task overwhelming.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

ImPRessions - Crenshaw Communications

JUNE 10, 2016

For that reason, we advocate for PR to take the lead in conducting a detailed analysis of a brand in its current state, engineered to highlight strengths and weaknesses and help the team structure a results-oriented program. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

MARCH 23, 2018

How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. I ended up switching careers into digital marketing & SEO after spending quite some time working on freelance and personal projects.

Interviews 84

Interviews Agency SEO Google 84

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

Shift Communications

JANUARY 9, 2018

In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. This trend will only accelerate as search engines become ever more intelligent. Vice President, Marketing Technology. Solution: Consider more diverse hires to bring SEO capabilities to PR and vice versa.

Video 88

Video Trends SEO Marketing 88

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams.

Software 78

Software Banking Resources Government 78

Axia PR

SEPTEMBER 12, 2023

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

SEO 62

SEO Company Engineering Agency 62

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. Let me count the ways.

Publicity 100

Publicity Engineering Advertising Advertising 100

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. The Strategist.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

JANUARY 8, 2019

Marketing is also a victim of folklore needs to be addressed. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JULY 28, 2023

The sales tech market is incredibly hot. There is a Search Engine Journal but no Sales Tech Journal. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Why do most sales tech companies struggle to drive great PR?

B2B 156

B2B Journalism Enterprise LinkedIn 156

5W PR

AUGUST 30, 2021

Having a strong online marketing strategy can help boost practically any business. With the right strategies in place, companies can quickly improve their performance on the market and increase their bottom line. Search Engine Optimization. Working with an Expert.

Brand 88

Brand Branding Engineering Web 88

Prohibition

FEBRUARY 21, 2020

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR).

SEO 62

SEO Marketing Content Marketing Engineering 62

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Konnect Agency

FEBRUARY 16, 2023

The Basics: Marketing conversion at its simplest form is the process of turning potential customers into paying customers. As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan.

Marketing 52

Marketing Consumer Advertising Advertising 52

Wadds Inc.

MARCH 2, 2023

In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer. He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics. In digital marketing they are used to earn back links. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Shift Communications

DECEMBER 19, 2014

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 117

Marketing Technology Analysis Engineering 117