Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Shift Communications

MAY 16, 2017

If the client is new to the team, the agency should conduct research into the industry, trends, publications and competitors prior to the meeting so that questions are relevant and specific to challenges they may face. As an agency, our job is to show how our program can be part of the larger marketing mix. Amanda Munroe.

Creativity 141

Creativity Measurement Pitching Internal 141

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Is the scope of work regional, national or international?

Marketing 168

Marketing Policies Agency eBook 168

Victorious PR

AUGUST 18, 2022

The song is available to download here , is available on all other music streaming platforms, and the accompanying music video launches this Thursday on YouTube! Victoria is also a proud member of the Rolling Stone Cultural Council and the Forbes Agency Council. Summer of Song.

Real Estate 52

Real Estate Agency YouTube Course 52

Shift Communications

NOVEMBER 10, 2016

Did that hit in your dream publication actually result in more conversions or downloads, or was it the Tier II trade hit that really did it? What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic? Are you attracting the right audiences?

Healthcare 144

Healthcare How To Analytics Mobile 144

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia.

Newspapers 59

Newspapers Print Media Social Media 59

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART.

SEO 134

SEO Content Marketing Marketing Software 134

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Is this the start of a new business model for PR agencies and consultants? Cision releases internal DE&I report. The full report is ungated and freely available for download.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. Whether syncing our own teams internally through quality time together, getting face time with partners and clients, or meeting ‘F2F’ with key journalists, we realize the importance of human interaction to foster strong relationships.

Fashion 149

Fashion Writing Internal International 149

Cision

NOVEMBER 15, 2016

media) or ‘dot-agency’ (.agency) agency) domain. In this 24/7 media cycle we’re in, everyone needs really good content—and that can come in the form of something you’ve produced internally, so long as it’s targeted to the publication’s readers and is valuable enough for them to want to publish and share. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? we hear horror stories of evaluation statistics being ‘massaged’ to meet client need.

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JULY 20, 2017

Like download something, give us their email or earn us some money? In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Nowhere else.

Analytics 136

Analytics Google SEO Data 136

Stephen Waddington

OCTOBER 14, 2019

Follow this link to download a free copy of the book. At least it did for this agency leader and middle aged white man. The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

Leadership 89

Leadership Study Journalism Education 89

Sword and the Script

JUNE 9, 2020

>>> Looking for an agency partner with the content chops to build a sound strategy and execute? Send it around internally. Detailed demographics are included at the end of the report embedded below, which can be freely downloaded on SlideShare. Here are 10 other tips for being easy to cover. >>>

Media Relations 112

Media Relations Media Survey Pitching 112

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Highlight your leaders internally before promoting them outside the organization. Insurance agencies now recognize this risk and underwrite it like any other threat. Please read, provide feedback and/or circulate to others. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry.

Industry 58

Industry Insurance Insurance Resources 58

Mindful Marketing

MAY 17, 2017

Now, corporate communications teams and PR agencies have choices of everything from CRM systems and contact management to distribution services, social media monitoring, to PR-specific analytics and more. You can download a sample or buy the report, here. Of course that belief is the genesis of our existence.)

Software 50

Software Media Analytics Report 50

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Pharma companies can turn these insights into actions, starting with their own internal conversations. For more insights and thought starters, download the full report. Using the Data.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Creating your PR plan in this way helps your client (either agency contact or internal CMO) start to draw a much cleaner line to your work and how it is impacting the business. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

OCTOBER 28, 2014

You can download your free copy here. We can’t promise you’ll feel like you’re in the CIA, but you can use the platform to discover new insights both internally and externally, including potential business prospects or mergers. As a sneak peek, we wanted to walk you through some of LinkedIn’s intelligence gathering capabilities.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Sword and the Script

AUGUST 21, 2018

The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. This interview with a CMO reminded me of that suggestion.

Marketing 65

Marketing Data Interviews Agency 65

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. Can your agency bring big ideas and execute? The survey was conducted for the ANA by USC Annenberg. What’s old is new again, or so it seems. Give our services a try. Talk to Us !

B2B 85

B2B Media Survey Advertising 85

Konnect Agency

FEBRUARY 26, 2021

Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking. In advance, download your historic data for both windows (28-day and 7-day) and also 28-day clickthrough. Prepare in Advance: Prepare for the view-through attribution data to disappear.

Advertising 52

Advertising Advertising Web Privacy 52

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Shift Communications

SEPTEMBER 14, 2015

After someone does an internal site search, do they leave the page? For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Site search page exits. If so, they may not have gotten what they wanted from your website and had to leave to go somewhere else.

Analytics 60

Analytics Google Measurement How To 60

Waxing UnLyrical

JUNE 4, 2019

There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. The full report in PDF format is available for download with registration here. Is your PR agency bringing creative ideas to the table? Give our services a try. Talk to Us!

Report 71

Report Media Survey Pitching 71

PR 20/20

DECEMBER 6, 2018

Should they hire an agency and double down on number of blogs posts? internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Download the hackathon worksheet templates (Excel file) to get started. >>>Related What do they do? Do they need a paid media strategy?

Marketing 55

Marketing Resources eBook Construction 55

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

JULY 20, 2017

In your 7-8 years in the work world, you’ve been on the agency and corporate sides. I’ve really enjoyed working on both the agency and corporate sides of the business, and there are definitely pros and cons to working at both. I do agree the agencies stress the importance of networking much more than corporations.

Corporate 0

Corporate Agency System Meeting 0

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. Was The Wall Street Journal categorised as an international title or a national newspaper? They would use one ‘reach figure’ from one monitoring provider but would then take another ‘reach figure’ from another source.

Data 120

Data Measurement Examples Tools 120

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

MAY 29, 2018

12) “Internal communications is as important as external.”. The full study is freely available for download without registration here: New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. Looking for an agency partner that can both bring ideas and execute on them?

Corporate 74

Corporate Communications Survey Employee 74