ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. What are our key criteria for an agency partner? The Meeting.

Agency 175

Agency Measurement Meeting Tools 175

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Axia PR

NOVEMBER 3, 2020

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Measurement 62

Measurement Agency Company 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. But as every agency or in-house PR person knows, there can be bumps in any relationship. This can lead to sloppy emails or careless mistakes in documents like agendas or recap reports. Understand their world.

Pitching 156

Pitching Agency Communications Internal 156

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. Very simply, an agency brief is a document that summarises what you want your agency to do.

Writing 40

Writing Agency How To Examples 40

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard.

Tools 98

Tools Writing Pitching Web 98

Wadds Inc.

MARCH 2, 2023

Lee would have no problems recognising the modern version of his original document. If your public relations activity starts with a 600-word document you’re almost certainly starting from the wrong place. Press releases are multi purpose, multi functional documents. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Axia PR

APRIL 11, 2023

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences. After developing the scope of work for an organization, we follow this three-step documented, proven process for social media content.

Social Media 62

Social Media Publicity Media Web 62

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. With our IT provider’s help, the agency upgraded our remote desktop application setup, and it was quickly decided that we would do so indefinitely. For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Hence, my notion of PR agencies is something like editorial teams. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. It’s safe to conclude that the PR stewards at HP weren’t keen to welcome a one-person PR agency which had opened for business two months prior. “No

Agency 130

Agency Storytelling Corporate Enterprise 130

Agility PR Solutions

FEBRUARY 24, 2019

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced.

Leadership 148

Leadership Study Agency Industry 148

Onclusive

NOVEMBER 8, 2023

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. An issue with AI tools is that they don’t follow logic and will generate fiction even when a source document is provided. It’s more human than we’d recognise, but it results in the inadvertent creation of disinformation.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Managing PR Agencies. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78

Cision

JUNE 8, 2017

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

Pitching 225

Pitching Print Conference Local 225

Karen Freberg

FEBRUARY 26, 2023

Can we be able to research, teach, consult and run our own student agency while having a life? You want to make sure to keep yourself accountable for what you want to accomplish in your time running your agency, along with your research and teaching obligations. Investing in this formula: Document + Create + Advocate.

Conference 82

Conference Agency Resources Social Media 82

PRSay

JULY 30, 2020

Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Dawn Marinacci is the executive marketing director for Ologie , a branding and marketing agency based in Columbus, Ohio, that works with colleges and universities across the country. Or, just utilize TikTok.

Brand 194

Brand Branding Local Interviews 194

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 30, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. With our IT provider’s help, the agency upgraded our remote desktop application setup, and it was quickly decided that we would do so indefinitely. For me, they’ve changed even more. A crash course in working remotely .

Policies 156

Policies Mobile Agency Google 156

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Any unimportant and unnecessary documents like an old client report, or a receipt from six months, if you don’t need it – toss it.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Shift Communications

AUGUST 24, 2018

While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world. To help get you on track, I’ve highlighted three common challenges as well as tips to overcome them. Managing your time.

Social Media 267

Social Media Agency Media Meeting 267