ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Take the case of the human error made by Hawaii’s Emergency Management Agency.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The PR team will offer interview prep in the form of a briefing document that offers background on the journalist, previous stories, interests, and a summary of goals and recommended message points for the interview. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. My grandmother, who worked along my grandfather in his print shop for the better part of fifty years, has a saying: “All good things must end.”

Survey 120

Survey Print Creativity Energy 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. Also, when pitching print magazines, consider the necessary lead time. Is the calendar simple, realistic and structured for maximum efficiency?

Pitching 135

Pitching Interviews Video Report 135

Konnect Agency

DECEMBER 1, 2019

One of the reasons broadcast segments are so coveted is because it gives your brand a chance to break out of static print media and reach a large audience within a short amount of time. appeared first on Konnect Agency. Are you ready for your close up? That’s a wrap! Amanda Lencina. The post Lights!

Interviews 80

Interviews Media Training Print Brand 80

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

The Resolution Blog

APRIL 23, 2018

Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights. Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. Did you log the URL of the piece?

Data 120

Data Measurement Examples Tools 120

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The book, in its second edition, looks like something you could print and publish at a small printing shop.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

Radio 100

Radio Print Television Local 100

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. In particular, broadcast outlets follow print media. More media, more money. Media are, too.

Study 234

Study SEO Course B2B 234

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Brand 48

Konnect Agency

DECEMBER 2, 2019

While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July. Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. I love to travel and document my experiences.

Travel 78

Travel Agency Print Social Media 78

Bad Pitch Blog

FEBRUARY 28, 2006

This is odd considering I’ve been in business to business my whole career (most of it here on the agency side of life). OK, I’ve cut and pasted information from a word document into an email before, but I did it to avoid sending the document as an attachment. Nearly half of the year’s line-up is in print or planned out.

Pitching 40

Pitching Automotive Engineering System 40

ZudePR

MARCH 22, 2018

H: What about the print quality? I retained the two docs so I could see the “fat outline” structure in one document. This made me feel better as even after four years of using Google Docs I still trust a Word document more, the irony of saving said Word doc on my G Drive is not lost on me. F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid these words. Not actress. co-founder.

Writing 95

Writing Google Comparison Government 95

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Evolution and History of Media Kits. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Solo PR Pro

NOVEMBER 10, 2015

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. The term PR Plan often conjures up thoughts of a huge document with a lengthy table of contents and appendices.

Course 40

Course Analysis Measurement Print 40

Solo PR Pro

MARCH 27, 2018

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. This post outlines formats, elements and top tips, so you can develop plans that are immensely useful (and set you apart!).

Analysis 40

Analysis Measurement Print Travel 40

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic.

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Most PDF documents will need some graphic design love before they’re published. I’m not a big fan of multiple calendars. Don’t Forget Visuals.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Kanban board by FINN.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. .

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The longer answer requires a brief history lesson.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

DECEMBER 15, 2021

A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. None of the top 20 agencies participated. supports agencies with issues related to growth and sustainability. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52