5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. With our IT provider’s help, the agency upgraded our remote desktop application setup, and it was quickly decided that we would do so indefinitely. For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Wadds Inc.

MARCH 2, 2023

Lee would have no problems recognising the modern version of his original document. Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. If your public relations activity starts with a 600-word document you’re almost certainly starting from the wrong place.

Engineering 98

Engineering Television Travel Financial 98

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Invest in the best technology, leading with Wi-Fi . Now let me clarify something – working remotely isn’t the same as working from home.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

MAY 2, 2023

Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention. Video content is often more engaging and memorable than text or images alone.

Retail 156

Retail Video Pitching Technology 156

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You are in control.”

Pitching 66

Pitching LinkedIn Technology Engineering 66

Cision

JUNE 8, 2017

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MARCH 30, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. With our IT provider’s help, the agency upgraded our remote desktop application setup, and it was quickly decided that we would do so indefinitely. For me, they’ve changed even more.

Policies 156

Policies Mobile Agency Google 156

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? several times a week. I use JAWS , a screen reader for Microsoft Windows.

Software 180

Software Nonprofit Technology Education 180

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Any unimportant and unnecessary documents like an old client report, or a receipt from six months, if you don’t need it – toss it.

Agency 75

Agency Analysis Social Media Advertising 75

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I like helping B2B tech companies with really arcane technology tell stories that people care about. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But that does not impress me.

Writing 177

Writing Pitching Report Industry 177

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Is a PR Agency Trying to Get You Fired? From that, I wrote a book for him.

Meeting 72

Meeting Newspapers Agriculture Media 72

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Your PR agency or team should have an existing database of awards from which they can compile a targeted list. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack.

Energy 64

Energy Study System Technology 64

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company gives agencies a way to manage (and pay for) clients serving as experts. Welcome to 2021!

Pitching 147

Pitching YouTube Community Company 147

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 103

Groups Employee Strategy Ethics 103

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game.

Communications 36

Communications Exercises Creativity Technology 36

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Choosing data well comes from great data governance, including documentation of what’s in our data, how we acquired it, and how we prepared it. Vice President, Marketing Technology. Compatible Data. Stay tuned! Christopher S.

Analytics 92

Analytics Software Data System 92

Ethical Voices

OCTOBER 30, 2023

One day I’m sitting at my desk and I get a call from the Pentagon and the Major on the phone asked goes, “Lieutenant Honchul, have you received any kind of documentation from X, Y, Z demanding these papers?” It turned out that everything I had, the lawyers classified as working documents. I had all the information.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Stephen Waddington

SEPTEMBER 26, 2018

I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It’s important to remain agile and in a position to shift your investment as technology changes.

Tools 117

Tools How To Google Analytics 117

Konnect Agency

APRIL 29, 2020

agency, we know a thing or two about navigating the interconnected awesomeness of Zoom. Most of our PR agency works on two screens while in office. Stanford psychologist Jeremy Bailenson has spent two decades studying virtual communication between humans, and he’s documented the ways existing technology fails us.

Strategy 53

Strategy Real Estate Video Agency 53

Shift Communications

OCTOBER 27, 2017

While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks. Vice President, Marketing Technology. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 87

Twitter Social Media Media Analysis 87

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

5W PR

JANUARY 26, 2021

Document Everything. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Be sure that the tone matches the message and hopes for a reaction. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Shift Communications

FEBRUARY 10, 2015

My hope is that together we can create a better, more streamlined way of sharing agency credentials with those who would like to hire us. I’m writing it because RFPs are a colossal timesuck for all parties – for those compiling, issuing and reviewing the RFP, and for the agencies of all stripes invited to complete them. I certainly do!

Agency 60

Agency Social Media Government System 60

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e.

Company 98

Company Survey Pitching Report 98

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. What stood out for you? and execute them?

Survey 101

Survey Report Media B2B 101