ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. This also means sharing with others like customer service and sales who interact with customers. Close monitoring and seeking feedback help fine-tune the voice.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Customer Service. There are other agencies that are doing this on Snapchat ; check them out.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

MAY 2, 2013

Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Blogging 111

Blogging SEO Web Google 111

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term. Select a SMART goal.

Strategy 40

Strategy Marketing Internal International 40

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. The reason for this is simple.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. This process involves documenting all of the risks to your business, estimating their likelihood and impact, and creating a plan to mitigate them.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Talkwalker has introduced a new feature it’s calling Customer Data +. And now, here’s this month’s PR technology summary…. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR. ExpressionEngine.

SEO 229

SEO Social Media Tools Google 229

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

PR 20/20

DECEMBER 20, 2018

The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. What’s our customer service like? If we gain more business, will customer service rates suffer? How can we market it? What’s our tolerance for risk?

Marketing 57

Marketing Customer Service Technology Strategy 57

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. This document is designed in order to help the organisation deal with sudden and potentially damaging incidents that could have implications for its business operations, reputation or stakeholders. How can a PR agency help?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. The number “30” at the end of a press release is a traditional notation used to indicate the end of the document. You should be able to find this information in a press kit already. What Does 30 Mean at the End of a Press Release?

Examples 62

Examples Product Launch Data Report 62

Journalistics

MARCH 24, 2015

Some of it will be developed in house, some will get kicked over to the agencies, and some will be created through mobilizing influencer networks and users to create content. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Buzzstream

FEBRUARY 9, 2024

Google has been quoted saying to avoid using more than ~100 outbound links on it (though this hasn’t been confirmed on any documentation recently.) I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. The more outgoing links a page has, the less value it brings to your site. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Shift Communications

AUGUST 24, 2016

Applications from these vendors and others will push cross team and cross department collaboration, surfacing the need to share data alongside documents for better context, use and ROI. Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Bots have been developed to help with customer service, support and sales. Action: Read widely and consume a variety of media. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164