5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured?

Interviews 99

Interviews Publicity Technology Social Media 99

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

The Hoffman Agency

NOVEMBER 16, 2020

By Avni Gupta, Intern. Moving things around in my room, trying different settings, taking measurements, and finding the perfect home office desk – this is how I started my post-grad, professional life. Definitely not on my radar, let alone be my utopia. Taking Measurements. Moving things around. So then, why tech PR?

Skype 69

Skype Travel Measurement Internal 69

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. They should definitely make sustainability their banner.

Automotive 95

Automotive Study Report Transportation 95

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards.

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? By using SCALE, successful content (by all definitions) can be compiled and analyzed. For example, analyzing top-performing posts within an industry will uncover apparent trends. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 71

Resources Leadership Internal International 71

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 62

Resources Leadership Internal International 62

Polaris

JANUARY 6, 2015

And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. Provide a short list of your business objective using SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. Background.

Writing 100

Writing How To Measurement Advertising 100

PR in High Definition

FEBRUARY 18, 2019

On the flip side, I’m sure there are plenty of clients that receive huge, glamourous promises from agencies and then the work those agencies deliver is somewhat lacking. As a result, there develops a lack of trust and teamwork, which stunts productivity and causes a problematic relationship between the agency and client.

Agency 48

Agency Measurement Tools Communications 48

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. See here for our resources from making the most of content to measuring your PR efforts. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. In addition, while these rankings are a useful guide, they are not definitive in my opinion.

Industry 86

Industry Media Technology Employee 86

PR in High Definition

JULY 21, 2020

I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Also, on hearing of suspicious action in August 2019, eBay conducted its own internal investigation, with assistance from an independent and external legal counsel. Where was the CEO in all this?

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. Define how you’ll measure it. This gives you a baseline to measure success from later. Formalise the program.

Employee 48

Employee Case Study Measurement Leadership 48

PR in High Definition

JULY 31, 2020

I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Also, on hearing of suspicious action in August 2019, eBay conducted its own internal investigation, with assistance from an independent and external legal counsel. Where was the CEO in all this?

Reputation 62

Reputation Employee Film Internal 62

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Lloyd of Chicago wrote the definitive book of jury selection in Illinois. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Norton's Notes

SEPTEMBER 3, 2015

We’ve had a measurable impact on their business and we love working with them. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. Define your goals, and how they will be measured. Get your agency or team to commit to delivering against them. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. But ICCO is a giant organization.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. But… If you’re an intern, there are legal limits to what your employer can task you with. Which will be rather sad.

Facebook 63

Facebook Twitter Measurement Blogging 63

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We should immediately recognize and apologize and take measures. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Mr. Penn is a former Microsoft executive and currently the Chairman and CEO of the marketing agency MDC Partners.

Pitching 84

Pitching Report Tools Software 84

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. The traditional definition of a press release has been replaced by a new definition. The goal may be clear, but the path treacherous. However, the key is getting buy-in for your ideas.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority. NOT an editorial placement. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. What is the most difficult ethical challenge you ever confronted?

Ethics 77

Ethics How To Training Employee 77

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. On the PR agency side, we serve many masters. ” When it comes to adjectives and “action verbs,” less is definitely more, and a more precise word will beat a vague one anytime.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. 2) Marketing leaders add creative headcount and build in-house agencies. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 77

Creativity Study Survey Advertising 77

wiredPRworks

APRIL 29, 2020

Yeah, definitely. Can you talk a little bit about the different levels and the layers of measurement that you do? When it comes to actual creative deployments, there are so many variables that are important to measure: positioning, colors, copy, font, facial expressions, the people, demographics, the product, and more.

Creativity 52

Creativity How To Engineering Advertising 52