Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

ImPRessions - Crenshaw Communications

MAY 20, 2020

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device. Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

MAY 13, 2015

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. Up next is Michael Smart. What hasn’t changed?

Pitching 120

Pitching Nonprofit Fashion Trends 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Rule #1: The shorter the pitch, the better. If you’re on the receiving end of thousands of daily pitches, you need to skim fast, or ignore most of your email. Rule #6: Scale your pitch. Be creative.

Pitching 197

Pitching Conference Internal International 197

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Mobile broadband services such as WAP, 3G and 4G followed. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. It would take your average account team several weeks to pitch a 5,000 person media list.

Employee 60

Employee Data-Driven PR Communications Software 60

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. Below is the link to the Mobilize Video Lounge where you can check out the latest videos – more being released this week & next!

Pitching 40

Pitching Viral Mobile Video 40

Sword and the Script

AUGUST 11, 2018

He interviews Barry Nolan , the CMO at Swrve , which is a mobile marketing company, who says the fix for this is walking in sales shoes for a while: “…I think that the key imperative for a CMO in the first hundred days is to lead some of your most strategic pitches. Looking for an agency partner that can both bring creative ideas.

Marketing 72

Marketing B2B Pitching Advertising 72

Cision

MAY 8, 2015

Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines. Fueling creativity is hard. Is that even possible?).

Creativity 120

Creativity Survey Advertising Advertising 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 196

Marketing Content Marketing Data Social Media 196

Konnect Agency

JANUARY 19, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. CSS customization can be leveraged in practices such as changing the way your website is seen and behaves when viewed on different platforms, such as mobile vs desktop.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

With a basic assist from CSS, you can modify web templates so they display your brand’s story through its creative content , colors, and formatting. CSS customization can be leveraged in practices such as changing the way your website is seen and behaves when viewed on different platforms, such as mobile vs desktop.

Strategy 52

Strategy Marketing Web Tools 52

Cision

JUNE 8, 2016

One thing I remember distinctly about my first jobs at New York City PR agencies was how easy it was to get media contacts out of their offices. Pitches, both written and verbal, must be very efficient in getting the attention of writers and editors right off the bat to get them to stop what they are doing and pay attention.

Financial 120

Financial Healthcare Media Relations Technology 120

PR in High Definition

AUGUST 30, 2016

Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. Whilst many agencies will pitch for new business in December for a January kick-off, those budgets have often been set for many months! PR campaigns – and budgets – are similar.

Mobile 48

Mobile Advertising Advertising Pitching 48

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking. Not as much as you’d think.

Skype 60

Skype Creativity Education Construction 60

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Shift Communications

MARCH 4, 2016

We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds.

Media 60

Media Google Sports Print 60

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

DECEMBER 13, 2017

Diversity drives innovation and creativity. There are PR specific examples of this, HP and Levano have both insisted that PR agencies which pitch to them are able to demonstrate their commitment to diversity. It’s a competitive advantage. For an industry which relies on fresh ideas and new approaches, this is vital.

Training 80

Training Groups Industry Examples 80

Cision

AUGUST 20, 2015

A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes. I also run any pitches I receive by her to see which she’d like me to pursue. I’d rather listen intently to what the guest says, then follow up with a relevant question than say “interesting point about analytics, but what about mobile marketing?”.

Skype 120

Skype Software Analytics Interviews 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Is your PR agency bring creative ideas to the table? Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. It connects 43 million voting UK citizens via its mobile app and website. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

FEBRUARY 25, 2015

I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. I remember when Chen May Yee pitched that story to me. How multimedia tentacled do your reporters have to be?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. So, I really doff my cap at this really creative use. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. You don’t need to be a big shot so send us a pitch !

Marketing 63

Marketing Technology Data System 63

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo.

Writing 114

Writing Social Media SEO Blogging 114