ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We often say that public relations is more of an art than a science, and it’s true. Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. When it comes to media relations, timing is key.

Energy 168

Energy Measurement Media Relations Local 168

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts.

How To 120

How To Construction Product Launch Local 120

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ).

Agency 159

Agency Strategy Crisis Management Pitching 159

Prohibition

DECEMBER 3, 2019

We hosted an initial press launch to kick-start the event where we invited both press and senior stakeholders from both the water industry, local authorities and Yorkshire Water to speak about the importance of The Number Two Tavern and the company’s commitment to making steps to tackle the climate emergency.

Local 62

Local Creativity Video Energy 62

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. What are the keys to media relations success? I ended up moving to Chicago and landing an internship at Weber Shandwick.

Leadership 120

Leadership Local Pitching Social Media 120

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. Media relations is great, but the question is how can you translate that to sales.

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

NOVEMBER 30, 2018

Before you sit down and brainstorm, think about some ways you can inspire creative ideas in the rest of your team: Think about additional collateral?—?if can you create a roundup with a selection of products from other clients at your agency? is there a celebrity who has been through what you’re talking about that you can mention?

Case Study 120

Case Study Study Local Pitching 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. Has your PR firm stopped bringing creative ideas to the table? News by definition defies expectations.

Marketing 114

Marketing Pitching Survey Study 114

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Barokas

SEPTEMBER 8, 2017

Finally, be sure to check if your campus has a local PRSA chapter that you can participate in, as these groups often have great networking opportunities for students. Feel free to get creative about how you can get real world experience and help yourself stand out when it comes time to get that diploma.

Case Study 60

Case Study Study Course Groups 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” They’re usually aimed at me: someone working in the digital and creative industries.

Digg 104

Digg SEO System Reddit 104

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. Analyzing the impact The analytical side of social media offers a treasure trove of data. Keeping up with the latest social media dialogue about your brand or business is crucial in PR.

Social Media 92

Social Media Marketing Media Storytelling 92

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. Today, competition for attention can be fierce.

Publicity 224

Publicity Real Estate Nonprofit Television 224