Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ]. Curiosity breeds creativity.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Keeping the ones you have. Naturally, any good PR firm wants to do both.

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Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. Reasons for Hiring or Firing an Outside Agency. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We searched for the most talented and creative campaigns across a variety of industries. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Global Media Relations.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships at work. The complete opposite of Agency A.

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. cta] The post No News, No Problem: How to Keep a Steady Media Relations Drumbeat appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. Size changes how members of a group relate to one another. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge. The giant agency can afford to lose you.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? Media contacts aren’t all that. Some even ask for media references!

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Maybe the story idea simply isn’t compelling or timely enough to capture media attention.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “

4 lessons learned from starting a PR agency with a family member

PR Daily

Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities. Being related does not ensure you will possess an equal skill set.

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Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.

Creative Ways to Pitch Media During a Pandemic

5W PR

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation. In the face of the incoming holiday season, most media outlets are still sharing stories related to the pandemic.

6 tips to help you meet your media relations goals

PR Daily

As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog , I view pitches from two angles—the sending and receiving ends. I've noticed a trend among many public relations agencies and practitioners to rely mainly on media relations and eschewing the holistic practices that make good PR work flawlessly. Realize that media relations is a tactic, not a strategy.

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic. So much of PR is an exercise in creativity.

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Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team. media, PR, digital, etc). Client and agency as partners. Marketing Media Relations

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. ” Today, it’s a “Creativity” extravaganza, and with good reason.

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Find an Interesting Narrative to Secure Earned Media Coverage. #1 There’s no one size fits all approach to securing earned media coverage.

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Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. That’s where paid social media programs come in. Organic social media reach is dwindling across most platforms.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. So whether you’re looking to make the move to agency life or to the industry in general, as someone who took a nontraditional path, let me be the first to say that it’s 100% doable.

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How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Recently, I opened up in an interview with Native Society about my personal experience in the public relations industry -- as well as some of the tenets that my company was founded on. The focus of my agency has always been B2B public relations.

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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important.

PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. TALENTED TECH MEDIA RELATIONS PRO. Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat.

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3 Signs You’re Hiring a PR Agency Rock Star

Polaris

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers.

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Making the case for small and mid-size PR agencies

PR Daily

Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. Size changes how members of a group relate to one another. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder.

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Prohibition PR launch the world’s first poo powered pub

Prohibition

The Number Two Tavern was a rip-roaring success, with both punters and media alike. In addition to unfounded media success, we launched an organic and paid social strategy that included three video productions, numerous organic posts and some social ads in line with a targeted ad strategy.

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Sausage-making of an Agency Life

The Hoffman Agency

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Meet the villain of this story: media lists. By Avni Gupta, Intern.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. You’ve gone from a creative role to starting an agency from scratch and hiring people.

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Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. There are different ways to be creative with this.

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TAKE PAINS TO INFLUECE THE INFLUENCERS

Ronn Torossian

New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “ influencers.” Business Media Relations Public Relations 5WPR MARKETING Media media relations PR Agency Ronn TorossianThe marketing world is one of the most dynamic fields in the business world.