Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? My life philosophy is… have fun!

Local 227

Local Energy Agency Policies 227

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Whether your alma mater is across town or halfway across the country, colleges and universities often host local and regional events. As I’ve worked to expand my professional horizons (i.e. Coffee dates. But don’t stop there. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. As a data-driven agency, we focus our efforts in concrete evidence and research.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. This includes newsletters, closed Facebook groups and social media pages, among other places. Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies.

Twitter 120

Twitter Social Media Retail Groups 120

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are! appeared first on Konnect Agency.

Exercises 63

Exercises Creativity Instagram Local 63

Konnect Agency

JULY 23, 2020

Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Creativity: In a COVID-19 world creative resources are limited with the lack of photo shoots and group gatherings content development is challenging.

Social Media 52

Social Media Media Creativity Advertising 52

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. He covers local search optimization, link building tactics and social media marketing strategies. He covers local search optimization, link building tactics and social media marketing strategies.

Video 120

Video Strategy Marketing YouTube 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. So far, we’ve put together a book club, trivia group and wine tasting club.

Local 52

Local Case Study Nonprofit Healthcare 52

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. I learned a ton—there was no money, so I learned to be creative,” Jen explains.

Meeting 83

Meeting Radio Travel Television 83

Prohibition

AUGUST 23, 2021

One day could be spent filming for a campaign on local healthcare services across Yorkshire and the next could be at a new business proposal for a super cool restaurant group. There are so many aspects, but the overarching passion would be for how different every day in the life of PR is!

Meeting 62

Meeting Healthcare Film Writing 62

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And meetup groups. Some of the magic to come can only be discovered on the journey.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Images: David Trawin , Mark ( Creative Commons ). Support reclassifying marijuana.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Communications Conversations

SEPTEMBER 15, 2020

Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). Kathryn has been the CEO of Tunheim Partners for 30 years–the longest run of any current agency head. She seems fantastic.

Agency 78

Agency Trends Social Media Local 78

Barokas

SEPTEMBER 8, 2017

Seek out courses that allow you to work through case study challenges in groups, simulating real-life situations you may face on the job, and coming up with solutions as a team. Finally, be sure to check if your campus has a local PRSA chapter that you can participate in, as these groups often have great networking opportunities for students.

Case Study 60

Case Study Study Course Groups 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Communications Conversations

DECEMBER 3, 2014

Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing. In the beginning, blogging was all about a creative outlet for me. So, bear with me for a minute.

Blogging 144

Blogging Writing Creativity Meeting 144

MaccaPR

JULY 30, 2014

How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group? 1 - The Agency Transformed Orkin’s Prey Into Admirable Foes. Thibodeau succeeded at that; the Richards Group’s attention to typographical detail wins it two ant legs way up. #7

Video 70

Video Groups Agency YouTube 70

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. Students can need a lot of offline support to get through the work,” says Gayle Lynn Falkenthal , APR, Fellow PRSA and owner of the Falcon Valley Group. 3 solo PR pros on becoming an adjunct instructor.

Education 107

Education Course Nonprofit Resources 107

Shift Communications

APRIL 15, 2015

That doesn’t mean you can’t be creative, just be more strategic about it. DogVacay, Whistle and iFetch teamed up to put on one of the most creative happy hours I’ve seen in a while when they Rented out a bar on Rainey St (one block from the Convention Center). Why it worked: Puppies and beer. Do I need to say more? I loved this.

Conference 60

Conference Mobile Local Creativity 60

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. If you want to get the most from your agency investment, try to minimise the number of countries you have on an “as you need it” basis. Your local talent.

Banking 48

Banking Local Examples Twitter 48

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. The grouping system (segments) and tagging is not intuitive. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JUNE 18, 2019

46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”.

Employee 148

Employee Print Writing Survey 148

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. New York and Miami.

Insurance 74

Insurance Insurance Interviews Marketing 74