Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google 95

Google Government Television YouTube 95

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Naver is an influential local search engine, similar to Google in the global market. In South Korea, like other countries, social media has come into the spotlight.

YouTube 96

YouTube Marketing Local Chemicals 96

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. It always comes down to credibility.

SEO 227

SEO Agency Reputation Policies 227

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Google gave customers less not more. Google didn’t (at that stage) try to be all things to all men.

Google 60

Google Wireless Digital PR Meeting 60

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis.

Google 60

Google Crisis Agency Case Study 60

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. This would save me–and vendors and agencies, in general–A LOT of time! Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here.

Corporate 146

Corporate Communications Tools Content Marketing 146

Ishmael's Corner

APRIL 19, 2015

While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. If your online content isn’t mobile-friendly as of today, the Google algorithm will crush you.

Google 60

Google Mobile Storytelling B2B 60

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

PRSay

FEBRUARY 23, 2022

But they can use free analytics tools such as Google Search Console. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. Quantitative measurements might count media clips or social media activity. This is a big departure.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Landis PR

OCTOBER 12, 2022

This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List. This is a list of the top 100 corporate donors to Bay Area charities. Not bad for an independent public relations agency with a staff of about 15. Yes, that’s right.

Community 98

Community Communications Nonprofit Corporate 98

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Prohibition

AUGUST 19, 2021

When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. Corporate recruiters often blacklist individuals with negative reputations. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.

Privacy 156

Privacy Advertising Advertising Data 156

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride!

Radio 64

Radio Pinterest Television Government 64

Presspage

SEPTEMBER 1, 2017

Google does not like pdf. Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel.

SEO 95

SEO Engineering Measurement Mobile 95

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Encourage online reviews Prompt the patients to leave reviews on platforms such as Google or Yelp.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Bianchi Biz Blog

NOVEMBER 11, 2021

Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Automotive 79

Automotive Media Report Print 79

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. >>> Can your agency bring big ideas and execute?

Media Relations 103

Media Relations Report Industry SEO 103

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations, Earned Media & the PESO© Model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Victorious PR

JULY 25, 2022

On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Real Estate 52

Real Estate How To B2C Banking 52

Critical Mention

OCTOBER 25, 2021

But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. He’s a sought after professional speaker with big name clients like Google and Walmart. Mitch says Twist Image manages three brands: Twist Image: The digital marketing agency. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Brand 150

Mark My Words

MARCH 22, 2022

We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum. But will this abhorrent treatment of workers impact P&O Ferries’ brand and profit?

Government 60

Government Customer Service Financial Consumer 60

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. What was her corporate communications team thinking? Google and Facebook struggle with fake news. Google, Facebook and other top sites face a public backlash over the role fake content might have played in the U.S.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Sword and the Script

JANUARY 25, 2020

Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. As an adult, he used Google Earth, to piece together his origins and find his family. Importantly, Mr. Brierly is the focus of the story, not Google or a product. This video was just one of many masterful pieces Google has produced.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Prohibition

DECEMBER 19, 2022

Google have reported that just under half of young people are turning to TikTok or Instagram to search for places to eat or shop (for example) as opposed to typical search engines such as Google Maps or Google Search. Step by step guide to create a corporate video for your marketing needs. TikTok dominates news.

Instagram 62

Instagram LinkedIn Social Media Media 62