PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Integration with Google Analytics for referrals. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Landis PR

FEBRUARY 27, 2023

When stressed, we react differently to communication. Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. For many years, agencies categorized their audiences using demographic and psychographic characteristics. We can easily meet messages with apathy or denial.

Communications 52

Communications Education Google Corporate 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Did you know Facebook uses content directly from Wikipedia to feed its community pages? Wikipedia is a permanent part of our public culture. Wikipedia is just plain popular. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. Communicate when necessary, with complete and compact information.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. ”) But it’s tough to achieve scale without paid tools and tactics.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

OCTOBER 7, 2015

But as Google gradually consolidated its monopoly status in the world of Search (now 90 per cent of the UK search engine market) and its increasingly sophisticated algorithm-updates placed more and more emphasis on content, so the divisions and synergies between the two industries both broke down and increased. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” A handful of agencies. We have such a vibrant digital community here in Minneapolis–I know those professors are out there somewhere! I think we could benefit by getting input from key digital leaders across our community. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Shift Communications

NOVEMBER 30, 2015

Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. An intense debate.

Pitching 88

Pitching Twitter Social Media Agency 88

Waxing UnLyrical

JUNE 10, 2013

Agency Outreach Gone Wrong: And How to Avoid It. Why: Although Shelly Kramer focuses on PR agencies in this post, the points she makes are useful for anyone reaching out digitally to potential clients. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Resources 87

Resources Pitching LinkedIn Agency 87

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Gmail (Google itself was only one year old). Private Slack community. social media). You get the point.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

NOVEMBER 11, 2016

Image: Agence Producteurs Locaux Damien Kuhn via Unsplash, CC Zero. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Your One Thing.

Exercises 79

Exercises Banking Training Twitter 79

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

JUNE 26, 2017

She is someone who really believes in the power of intentionality – I mean, this woman has built and sold three agencies! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Well, now I am.

Banking 94

Banking Meeting Groups Facebook 94

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

MARCH 24, 2017

” And Jodi knows what she’s talking about; she is one of the most respected small agency owners in North America. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Nonprofit 94

Nonprofit Healthcare Enterprise Banking 94

Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” So maybe agencies should have shuttered their doors today! Twitter Facebook Google+ LinkedIn On IWD, Advice for Women in PR, From (Mostly) Women in PR.

Internal 105

Internal International Privacy Banking 105

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

MAY 4, 2015

Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency,” shares Martin Waxman as he explores how you can develop your own academy. Why: “I think ‘community’ was just becoming a social media buzzword at the time. I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “One of the biggest issues, especially for larger organizations with multiple agencies working for them, is the lack of a centralized strategy,” says Daniel Yeo as he illustrates how you can overcome barriers to collaboration. Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration.

Community 40

Community Tools SEO Social Media 40

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. Certainly at a standard to drive corporate decision making – not just comms.” . This article will describe its main features and give examples of how it guides decision making today.

Media 88

Media Data Reddit Crisis 88

Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

Automotive 68

Automotive Technology Engineering Trade Shows 68