Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes. Here are eight simple rules for working with creative agencies: 1. Will the agency partner and/or production team handle the bulk of shot selections, retouching and proofing? ·

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Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Half of consumers say a company’s website design is crucial to their opinion of that brand

Agility PR Solutions

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Content Marketing Creative Marketing Public Relations

Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

PR Expanded

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” What is the biggest difference between marketing for a government agency and marketing for a brand? What do you offer them that an agency doesn’t?

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. It can cost money and time to creatively come up with a way to connect. Connecting with consumers offline doesn’t have to entail just another advertising campaign. We live in a digital world.

Creative Uses for Google Analytics in Public Relations

Shift Communications

The solution seems to be to get more creative. Other attribution models allow us to map the consumer journey and demonstrate the impact that several sources have had. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. cta] The post Creative Uses for Google Analytics in Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Is humor the answer for getting consumers to wear a mask?

PR Daily

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience. Christine Bucan, an executive vice president at the agency, explains how her team came up with the idea for a campaign it’s calling “Boca Sucia.”.

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

NewsWhip

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.)

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How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. ACCOUNT TEAM: love this creative idea.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. ” Today, it’s a “Creativity” extravaganza, and with good reason.

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Injecting Creative Into Marketing for More Earned Media

Cision

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. And that emotional response is what gets consumers to take action. Creative and Content Go Hand-In-Hand.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It requires agility, and keeps me thinking creatively. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. That’s only great if you’re a one-person agency.

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Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity. At that point, it’s not enough to have a brand consumers know; you need one they will love and actively seek out, a brand they will type into a search engine. PR agency.

5 steps for improving agency relationships

PR Daily

CMOs and chief communications officers are being held accountable to drive bottom-line growth, which means there’s no wiggle room for error when it comes to leading successful marketing teams and agency relationships. After eight great years developing and leading integrated, multichannel marketing campaigns at a corporation, I’m now back at a PR agency managing breakthrough campaigns. Enable your agency to be successful. Bring your agency in early.

3 ways collaboration helps PR agencies

PR Daily

Instead, superior organizations and PR firms employ collaborative strategies to come up with creative campaigns and produce the work that attracts—and keeps—clients and consumers. Organizations and PR agencies grow and change, but collaboration never comes into existence because a CEO writes a memo proclaiming that henceforth, “Amalgamated Widgets will be a collaborative workplace.” Great companies and agencies realize the value of making employees collaborate.

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There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. So whether you’re looking to make the move to agency life or to the industry in general, as someone who took a nontraditional path, let me be the first to say that it’s 100% doable.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Ask yourself the questions below to see if your agency is focused on the less tangible aspects of the PR partnership.

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Agency Life 101: Annie Perkins, Vice President

Shift Communications

I love to join every brainstorm and be a part of the overall success of the agency. Whether it is a small creative project, a full marketing tech implementation or a street team execution, I appreciate that the team is always looking for ways to stretch. What are some of the lessons you’ve learned in growing a team within an agency? You lead the consumer and healthcare team s at SHIFT and have worked with some big brands like Toyota, McDonald’s, McKesson, etc.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? No longer are the days where brands want their agencies showing up to the big show dressed in a suit and tie. Samantha Isdale is an SEO analyst for digital marketing agency Wpromote.

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Bay Area PR Agency Panel

The Hoffman Agency

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m.

5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches.

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers.

Agency 101

6 tips for attracting the best PR agency staff

PR Daily

To build a great PR agency, you must have great employees. As with any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. For example, if a candidate comes from a strong consumer PR background, it’s wise to focus on consumer accounts but with some business-to-business and social media responsibilities included. Make room for creativity and risks.

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Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Here are today’s top stories: Kraft Heinz to break up with agencies. In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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Injecting Creative Into Marketing for More Earned Media

Beyond PR

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. And that emotional response is what gets consumers to take action. Creative and Content Go Hand-In-Hand.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. You’ve gone from a creative role to starting an agency from scratch and hiring people.

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing. Consumer Privacy Is Also an Issue.