Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Technology: $124,500.

Survey 73

Survey Corporate Comparison Financial 73

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Looking for a content marketing agency partner that can both bring. creative ideas and execute them? You can subscribe here.

Software 99

Software Comparison Measurement Content Marketing 99

Sword and the Script

JANUARY 7, 2017

As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. This is a fundamental value proposition for many business technology tools. Technology takes care of the routine so we focus on more important matters. Is your PR agency bring creative ideas to the table?

Marketing 112

Marketing Comparison Technology Data 112

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. Jaclyn At Martin, our mantra is that if we can impact culture, we impact sales.

Agency 78

Agency Creativity Instagram Trends 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 24, 2019

Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers.

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Is to say, “Okay, my creative writing degree from Ohio University hasn’t equipped me for this experience.”

Ethics 78

Ethics Employee Communications System 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164