Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 134

SEO Content Marketing Marketing Software 134

Prohibition

OCTOBER 2, 2023

Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. This underscored the importance of staying ahead of technological advancements and the need for businesses to prioritise cybersecurity in what looks to be the permanent future.

B2B 77

B2B Trends Strategy Marketing 77

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Even better, it means we all finally have a tool to show our parents, spouses, etc.

Publicity 150

Publicity Corporate Tools Agency 150

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

FEBRUARY 26, 2019

PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. Load up on data about buyers and use technology and digital channels to reach them.

B2B 120

B2B Media Relations Media Social Media 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. NewsWhip research center library of white papers . So, how can we help improve this situation? . Access to NewsWhip Spike.

Data 99

Data Resources Technology Analytics 99

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial System Conference 60

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak. And therein lies the rub.

Insurance 60

Insurance Insurance Trends Data 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. Looking for an agency partner that can think big and execute?

Marketing 65

Marketing Survey Study B2B 65

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Shift Communications

JUNE 19, 2017

An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. Vice President, Marketing Technology. cta] The post GDPR Primer for Marketing and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

FEBRUARY 3, 2015

Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. If you don’t have the in-house capabilities to be smart with data, work with other agencies that do. Account Manager, Marketing Technology. The client gets some great press out of it.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

JUNE 13, 2017

This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. Can your agency bring big ideas – and execute them? articulated a long time ago in The Cluetrain Manifesto : all markets are conversations. relationships over transactions.

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. Working in an agency gives you access to so many opportunities. I think especially in marketing and communications, it’s vital to be an early adapter and learn new technologies.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Why then, does marketing need more white papers, landing pages and registrations? More, More and Still More. And maybe there isn’t.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. The potential to technology may be unlimited, but the human condition is finite. 37% white papers. Can your agency bring big ideas and execute?

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Can your agency speak finance? You need both for effective marketing.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. View our White Paper!) The agency used a multimedia news release to house and promote their client’s press kit and product visuals. So what are actionable steps to help close these gaps?

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. And yet, there are problems. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

NOVEMBER 1, 2016

The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – I think these lists boil down to something like a short list of technology vendors listed as “leaders” in the Gartner Magic Quadrant. Does your agency eat, breath and sleep content marketing? Consistent.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

B2B 117

B2B Marketing Survey Software 117

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. The post Navigating the Media Landscape: A B2B Tech PR Blueprint appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Build genuine relationships, offering value first and foremost before expecting anything in return.

B2B 78

B2B Media LinkedIn Infographics 78

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

Privacy 120

Privacy Technology Film Enterprise 120

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. When I completed my first press trip, I was 22 and at my first agency job out of college. Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What do they want you to read? Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167