Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S.

Report 108

Report Publicity Marketing Pitching 108

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? Image: Rhinowrites via Google, CC 3.0. An intense debate.

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. X (formerly Twitter) : Twitter has 7.2 Male users account for about 45.18% and female users for about 54.8%. It continues to lose popularity year-by-year.

YouTube 79

YouTube Marketing Local Chemicals 79

5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Brandwatch renews with Twitter. And now onward with this month’s PR tech sum 1.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. An annual survey by PRWeek found the median public relations salary in the U.S. Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Michael Smart is offering a webinar examining media pitch subject lines that work. That sounds promising.

Software 90

Software Pitching Measurement Enterprise 90

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . That’s where paid social media programs come in. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. will soon name a new agency to handle public relations for its HSN brand.

Agency 28

Agency Retail Apparel Mobile 28

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? What is your secret to media relations success?

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

MAY 19, 2016

So I’m really excited to work with all my Grayling colleagues across the network to drive client-focused programs and attract new clients to our agency. There’s just so much opportunity for an agency of our size. What are some of the key components of a successful strategic communication strategy?

Employee 174

Employee Reputation Internal International 174

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Connect with Lisa on Twitter: @LisaArledge. Here are four tips that will help you use embargoes to your advantage: 1.

Radio 197

Radio Tools Journalism Interviews 197

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. A related feature Muck Rack offers is the “relationship owner” designation.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 125

Technology Publicity Software Print 125

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies. Media Relations Blog. Business 2 Community. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

JUNE 2, 2021

These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear. How do I do Predictive Media Planning? A user can see how much, how fast, and also zero in on which specific reports will get traction.

Media 88

Media Data Reddit Crisis 88

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Currently, on Twitter there are something like 6,000 tweets/second.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

APRIL 16, 2019

Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. The coverage of PR technology in most trade publications serving the PR community is quite is slim. I’d prefer to get these through a direct message on Twitter, which makes it easy for you too.

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. Both are designed to apply marketing lead attribution techniques to media relations. PR tech mentions.

Pitching 90

Pitching Report Software Survey 90

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. I spent some time on her Twitter feed and reached out with more of a casual vibe (beer mentions, etc.)

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. You can follow Vince Bond on Twitter at @VinceBond86.

Automotive 93

Automotive Meeting Report Media 93

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. Twitter A journalist’s. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , G2 Crowd report.

Industry 87

Industry Media Technology Employee 87