Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

MARCH 31, 2020

The same thing is also possible on Twitter, as every single account, hashtag, and tweet has an economic market value that anyone is able to calculate. As with other social media platforms, the more popular an influencer is, the higher their potential social media-related wages are going to be. Influence a Niche.

Twitter 88

Twitter Social Media YouTube Financial 88

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 144

Study Media Relations Media Measurement 144

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

JUNE 8, 2021

After all, any major company needs a strong corporate communications function to manage its reputation, especially in a chaotic and unpredictable news environment. Elon Musk’s example has the PR community wondering if his company is the exception to the rule, or possibly a sign of something to come.

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. To its credit, the social media manager for Duolingo posted a heartfelt apology. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment.

Construction 385

Construction Crisis Social Media Reputation 385

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 121

Blogging Software B2B Survey 121

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 69

Media Relations Media Insurance Insurance 69

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244

Community Social Media Measurement Course 244

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Bianchi Biz Blog

APRIL 29, 2024

Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 93

Marketing Local Crisis Management Internal 93

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Solo PR Pro

OCTOBER 26, 2021

It was born from the understanding that media relations professionals are always trying to figure out how best to reach journalists and understand their preferences. Networking on Twitter. Jered thinks users could make better use of Twitter Lists to keep track of top media contacts, and he says not to be afraid to reach out.

Pitching 111

Pitching Twitter Tools Community 111

Bianchi Biz Blog

MAY 16, 2024

X (formerly Twitter) : Twitter has 7.2 Volunteers, nonprofits, corporations, and government agencies all come together to strengthen relationships, learn from thought leaders, share best practices, and be energized by how volunteer efforts are improving communities around the world. It continues to lose popularity year-by-year.

YouTube 96

YouTube Marketing Local Chemicals 96

prTini

SEPTEMBER 5, 2014

Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Brand Anonymity is Dead: Meet Community Manager 2.0. Twitpic Is Shutting Down, Blames Twitter. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Public Relations' The Dangers of Cause Marketing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Brandwatch renews with Twitter. acquired in February of 2023.

Survey 152

Survey Software B2B Pitching 152

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 million users X/Twitter : 1.96 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . That’s where paid social media programs come in. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. I’m proud to look back on that work and know that I played a small role in helping that community rebuild and revitalize itself.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

MAY 10, 2021

Or, if they cover a specific beat / section of the paper, like local entrepreneurs, or community service, be sure to mention it. . Another pro tip is to sprinkle in a reference to one of their previous stories where they covered a similar topic in their region. Know when and how assignments are made.

Local 292

Local How To Newspapers Pitching 292

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. As traditional media has fragmented, individuals have created their own media on almost every form of social network. Pinterest has posted strong growth in visual imaging.

Publicity 79

Publicity Community Pinterest Reputation 79