Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more.

YouTube 95

YouTube Marketing Local Chemicals 95

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. AI bias in hiring Automated hiring processes that rely on AI algorithms may favor one gender, age group, or ethnicity over others.

Healthcare 78

Healthcare Guidelines How To Ethics 78

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 156

Communications Public Affairs Insurance Insurance 156

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

Publicity 78

Publicity Brand Branding Ethics 78

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170

Software Marketing Leadership B2B 170

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. If so, the agency route might be the best for you. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

Publicity 131

Publicity Case Study Local Public Affairs 131

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For us, communications is the world’s most powerful tool for change. For the original blog, please visit here. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

5W PR

APRIL 19, 2023

This fosters a sense of community, loyalty, and engagement. Providing accommodations such as accessible technology, ergonomic furniture, and modified schedules can help employees with disabilities perform at their best. This can help attract top talent from underrepresented groups.

Internal 88

Internal International Transportation Employee 88

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Offleash

NOVEMBER 19, 2020

Despite the events of 2020, I see example after example of people charging ahead with their lives — continuing to work hard, still dreaming big, standing taller than ever for their families and their communities. At Offleash, our technology clients depend on us to get their stories told and build their brands.

Employee 100

Employee Agency Travel Community 100

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Mark My Words

JANUARY 14, 2021

And I am our son’s mother’ Couple also announced partnerships between their foundation and several tech and research-focused groups. Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world.

Technology 60

Technology Community Crisis Fashion 60

Stephen Waddington

JULY 16, 2021

Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Shift Communications

SEPTEMBER 28, 2017

Three factors make up social impact within his theory: Strength: How important is the influencing group to the target of the influence? Immediacy: How close in proximity in time is the influencing group to the target of the influence? Number: How many people are in the influencing group? Vice President, Marketing Technology.

Social Media 122

Social Media Media Groups Mobile 122

Shift Communications

APRIL 19, 2022

Multichannel healthcare communications. Look at telemedicine making it easier to access specialized care, wearables helping us take a more proactive role in monitoring our health and achieving wellness goals, or AI built into imaging technologies to help clinicians deliver more precise care.

Healthcare 88

Healthcare Communications Consumer Community 88

Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. Billions of people use our services to connect, and our communities keep growing. And we’re leading in developing the technology to define the future of social connection and the next computing platform. Sam Strader, a Director in our Corporate Advisory Group, sums it up well.

Employee 78

Employee Twitter Policies Agency 78

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Social Media Internal International 78

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. One primary goal is to help marketing agencies.

Facebook 69

Facebook Software Agency Community 69

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. I have even witnessed at least one agency who has taken this approach. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113