ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. It’s time to speak up.

Communications 253

Communications Construction Community Groups 253

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. It’s no more complicated than A to Z.

Agency 114

Agency Marketing Energy Financial 114

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 186

Trends B2C Video Measurement 186

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. That group has come together several time over the past four months. The general view was that history was repeating itself.

Industry 181

Industry Measurement Financial Conference 181

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. Custom Ink.

Company 157

Company Nonprofit Apparel Banking 157

PRSay

JUNE 15, 2021

If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Simply “celebrating” Pride once per year and doing nothing the rest of the year (or worse, actively opposing equality the rest of the year) is not just wrong, it’s communications malpractice.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community. has been announced the most influential thought leader worldwide in the PR industry for 2022.

Survey 115

Survey Leadership Groups Community 115

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

NOVEMBER 24, 2023

This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. AI bias in hiring Automated hiring processes that rely on AI algorithms may favor one gender, age group, or ethnicity over others. This can include re-sampling underrepresented groups or re-weighting data.

Healthcare 78

Healthcare Guidelines How To Ethics 78

5W PR

JANUARY 4, 2024

Community building Create and foster online communities that align with the interests and values of Generation Alpha. Social media groups, forums, or interactive platforms can serve as spaces where members of this generation can connect, share experiences, and engage with the brand.

Marketing 78

Marketing Community Trends Technology 78

5W PR

MAY 10, 2023

Fostering Community Engagement Creating a community around a brand fosters customer engagement and a sense of belonging. Baby brands can build online forums, social media groups, or communities on their websites. By fostering a community, brands can develop a loyal customer base invested in their success.

Brand 88

Brand Branding Customer Service Guidelines 88

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? We can give people agency. What decisions should we be making for the betterment of our local communities, but globally overall? Guess what?

Technology 112

Technology Policies Government Community 112

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. Is becoming a solo PR pro the right move for you?

Agency 109

Agency Travel Groups Community 109

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

MARCH 29, 2023

Health companies should partner with healthcare providers and advocacy groups to reach a wider, more targeted audience. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

FEBRUARY 26, 2024

Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special. But fostering a true sense of belonging goes deeper.

Strategy 78

Strategy Brand Branding Product Launch 78

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

Publicity 131

Publicity Case Study Local Public Affairs 131

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. If so, the agency route might be the best for you. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. So a fun new change in my work world.

Report 90

Report How To Ethics Nonprofit 90

5W PR

OCTOBER 11, 2023

PR professionals can connect with industry leaders and join relevant groups and discussions. Online communities Specialized online communities and forums enable professionals to exchange insights, seek advice, and form connections within niche areas of PR.

Publicity 103

Publicity Internal International Resources 103

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. A PR agency in Minneapolis that I know polled its teams and was surprised to learn how many employees preferred working remotely most days, including post-COVID. Avoid constant changes.

Employee 192

Employee Policies Agency Study 192

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

5W PR

APRIL 10, 2023

Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. These include environmental and social justice groups, as well as other nonprofits promoting sustainability and social responsibility. To connect with modern consumers, a brand can update its values using various strategies.

Consumer 88

Consumer Brand Branding Ethics 88

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

MARCH 23, 2023

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

Stern + Associates

DECEMBER 13, 2016

Community relations shouldn't be an afterthought. Why Community Relations is Smart Business. appeared first on Stern Strategy Group. It should be a strategic part of your business. Here's why. The post Tis the Season to Give Back.

Community 48

Community Groups Strategy Agency 48

Stern + Associates

DECEMBER 13, 2016

Community relations shouldn't be an afterthought. Why Community Relations is Smart Business. appeared first on Stern Strategy Group. It should be a strategic part of your business. Here's why. The post Tis the Season to Give Back.

Community 48

Community Groups Strategy Agency 48

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

5W PR

JUNE 20, 2023

It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication. Emphasize the availability of support groups, counseling, and resources. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

Stephen Waddington

APRIL 6, 2022

The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. Know your audience.

Ethics 132

Ethics LinkedIn Social Media Agency 132

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224