ImPRessions - Crenshaw Communications

JULY 14, 2017

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post. Oreos: old school brand owns modern marketing.

Brand 136

Brand Branding Storytelling Airlines 136

5W PR

JUNE 3, 2024

Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. When a user searches for terms relevant to B2B tech offerings, a carefully crafted SEO strategy propels the website into prominence, positioning the brand in the line of sight of potential customers actively on the hunt for solutions.

SEO 78

SEO B2B Engineering Leadership 78

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Stephen Waddington

MAY 25, 2021

What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search? Andrew Smith, Escherman James Crawford, PR Agency One Kristian Foged, Simply Thought Stella Bayles, CoverageBook Stephen Waddington, Wadds Inc.

Industry 181

Industry Measurement Financial Conference 181

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Storytelling Financial 221

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 63% said external advertising media and digital agencies.

Study 78

Study Marketing Brand Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

billion downloads to date , more than 30 million active monthly users in the U.S., Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

5W PR

DECEMBER 26, 2022

Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). TikTok is expected to hit 1.8 billion users by the end of 2022.

Marketing 88

Marketing YouTube Advertising Advertising 88

5W PR

AUGUST 22, 2019

Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.

Brand 121

Brand Branding Retail Education 121

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors.

Trends 157

Trends Publicity Marketing Case Study 157

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. 70% search for specific brands and businesses, and 40% are willing to buy stuff. It provides a single answer based on location, search history, social graph and brand discovery.

Privacy 199

Privacy Retail Travel Google 199

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. billion downloads, as per Sensor-Tower.

Marketing 120

Marketing Instagram Analytics YouTube 120

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Through this initial phase, brands were sort of left on the sidelines. Brands That Get It.

Brand 148

Brand Branding Sports B2B 148

PR in High Definition

JANUARY 12, 2018

For many brands, the New Year brings new budgets, and with them, new marketing campaigns. If you’re looking for some agency inspiration, the clue is in the name – be brief – allow them to ask questions, give room for some elasticity and imagination. Objectives: You should always be upfront about what you want the agency to achieve.

Agency 79

Agency Guidelines Writing Communications 79

5W PR

APRIL 30, 2023

Promoting Mental Well-being in Brand Messaging Businesses can promote mental well-being by incorporating positive messages into the brand’s values, mission, and vision. A food brand could highlight the significance of healthy eating for mental wellness. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Those that answered yes (19) brands should take a public stand on political issues, gave the following reasons why: “They are a part of the community and are entitled to a voice.”. It’s a free country.”. “It’s

Brand 87

Brand Branding Survey Analysis 87

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

Employee 129

Employee Brand Branding Policies 129

The Resolution Blog

APRIL 12, 2017

Download your free copy now. Her team work with media evaluation agencies, PR teams and directly with brands to add rigour and professionalism to the measurement process. Download your free copy now. link] Steph heads up a huge team of media evaluators that work out if a PR campaign has met the client objective.

eBook 120

eBook Measurement Report Data 120

5W PR

FEBRUARY 1, 2022

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures. The post The NFT Trend and Twitter appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Twitter 88

Twitter Trends Social Media Agency 88

Communications Conversations

OCTOBER 29, 2019

Only one of the three panelists (Monica) records their podcast in a studio–and that’s only because their agency partner offered up a space! 3 – Beware of the download metric and manage expectations appropriately. Translation: Don’t expect your podcast will generate tens of thousands of downloads!

Corporate 104

Corporate SMB Banking Employee 104

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. International and Local PR Services: The PR industry in Hong Kong is sophisticated, with numerous international and local agencies offering a wide range of services.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

APRIL 29, 2023

Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar. For example, brand-new Leads or Subscribers likely don’t know a lot about your association. Why is that?

eBook 84

eBook How To Examples Groups 84

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Onclusive

JANUARY 6, 2020

The most advanced systems quantify PR impact in terms that non-marketers understand, such as revenue, pipeline, leads, conversions, downloads and, especially, dollars. The PRSA is beginning to spread the word, and various agencies, such as Raven and Hunt Adkins , are starting to address this opportunity.

Advertising 195

Advertising Advertising Marketing How To 195

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

5W PR

AUGUST 16, 2021

With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. . They range from reviewing games to testing them, as well as working with companies and brands in sponsored collaborations. Traffic and Reach.

Industry 78

Industry Marketing YouTube Exercises 78

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Cision

JULY 13, 2017

At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline. And, please send links to the brand’s page. Many times I have to Google the brand and try to find them when no links are in the pitch. Create a solid plan for the brands you represent first.

Pitching 233

Pitching How To Real Estate Twitter 233

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 20, 2023

click image for higher resolution Point 5: 59% of journalists check a company’s social media site when reporting What does your brand’s social stream look like? Is your brand in output-only mode broadcasting how awesome you are? Is the last time your brand posted something weeks, or months ago?

Twitter 135

Twitter Survey Journalism Social Media 135

The Resolution Blog

JANUARY 26, 2016

Cost: Prices start from $99, that's for 10 brand mentions. Many agencies would be looking at $299 especially if you have sub-brands to track too however Buzzsumo provides a lot more than just media monitoring so overall we think it's good value. Google News Downloader. Can download to CSV. Free trial?

Tools 120

Tools Google SEO Analysis 120

Sword and the Script

SEPTEMBER 17, 2020

Click any image for higher resolution >>> Can your agency bring big ideas and execute? The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. Give our services a try. Marketers across B2B tech all a similar language.

B2B 154

B2B Marketing Survey Creativity 154