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Infographic: How Journalists Use Social Media in 2016

Cision

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Writing 110
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

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A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Or are you simply trying to secure favourable coverage to boost your brand exposure? This is where measuring the sentiment of coverage becomes really useful.

Analysis 156
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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

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Turning Prospects into Customers with a Robust Content Pipeline

Contently - Strategy

.” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40