How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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How to Find and Work with Brand Evangelists


While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

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Trending Sources

Why Brands Need To Embrace Snapchat


If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it.

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How To Create A Social Media Strategy Step By Step

Doktor Spinn

In theory, a known brand could be doing. Digital Professional Ecosystem Builder #downloads #socialmedia #strategies #workbooks One of the most common questions I get is, how do you create a social media strategy?

8 Ways to Differentiate Your Brand on Twitter in 2016


Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

3 reasons brand managers should use emojis

PR Daily

Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication. Brands including Chevy, Domino’s and Budweiser and JCPenney have used emojis in tweets, Facebook posts and even press releases. Offer something fun along with subtle branding.

7 Steps To Creating Customer Personas To Build Your Consumer Brand


Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. If a focus group isn’t possible, consider purchasing a qualitative study conducted by another brand with your target audience.

How to create your personal brand for success

Public Relations Sydney

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert.

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Snapchat 101: A Brand Primer

Shift Communications

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Then slowly brands like Taco Bell began to experiment.

3 ways brand managers can jump on ‘Pokemon Go’

PR Daily

Pokémon Go fever came on fast—the free app almost instantly became the most-downloaded free iPhone app and the top-grossing iPhone app in the U.S. Soon, businesses and brands began to take notice, too. So what about brand managers—can they, or should they, join in the Pokémon Go craze?

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of


But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. You brand it, and forget it.

Creating Contagious Content for Moms: What Brands Need to Know


If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me.

Brand managers: Avoid these crucial marketing mistakes

PR Daily

You may get a few quarters or even a few years of growth, but it will eventually collapse because customers have no true commitment to your brand. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

Should Your Brand Be On Vine?

Shift Communications

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

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Should brands pay bloggers for posts?

PR Daily

To many brands, the rules of engagement with bloggers, the expectations of bloggers, and the roles of paid and unpaid media placements in blogs are unclear. A new study by Yomego reveals some helpful insights into bloggers and their relationships with brands and their agencies.

6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web. Your brand is a living, breathing thing.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

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Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. Free download: 11 Essentials for a Stellar Online Newsroom. The full list of the top 100 most reputable brands can be found here.

The pitfalls of 'humanizing' your brand

PR Daily

Yet many brands are too focused on the paint job and the cheap, gold-plated jewelry. Humanizing the brand.”. That's a shortcut taken by brands that are unwilling or unable to make the more transformative changes that are inextricable from the authentic approach their customers demand.

Brand lessons from Batman and Superman’s rivalry

PR Daily

Because Batman vs. Superman is a rivalry crafted through smart branding. The public loves conflict; it makes for a great story, and conflict is an important part of branding a rivalry. When you tap emotions, fans become more invested in the brand that triggered the emotion.

5 movies for marketers and brand managers

PR Daily

Consumers' relationships with our brands, the way our audience engages with messages, and the way customers make shopping decisions will all be different in the foreseeable future. Download this free marketer's guide to digital giveaways, promotions and rewards.

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand?

5 social media rules brand managers should break

PR Daily

Only a quarter of your content should directly promote your brand, but do you know the roots of this strategy? Are we a source of thought leadership and meaningful engagement, or simply a medium of relaying brand information? Are we being overly promotional simply because we’re not curating or creating enough non­branded content? Today, many brands turn to Twitter for engagement. Download our free guide: 6 steps to crafting an internal social media plan. ].

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. More than a decade later the brand promised to improve something ancient (reading and books) through innovation. Your brand’s Netflix is out there.

How brands can boost fan engagement on Facebook

PR Daily

To find out, Buzzsumo analyzed more than 1 billion posts published in January 2016 by 3 million brands worldwide, including small businesses and giant corporations such as Nike. Download our free guide: 6 steps to crafting an internal social media plan.

5 Brands Share What’s Working in Social Media Marketing


In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart.

New study finds quality of brands' content sorely lacking

PR Daily

Some details: A mere 31 percent of brands worldwide earned a passing grade for the effectiveness of their website content—a score of 72 or higher on a scale of 0 to 100—according to Acrolinx''s analysis of marketing, corporate, technical and customer support website content.

Making the most of LinkedIn Analytics for your brand

PR Daily

If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Download it here. I previously walked through Twitter''s analytics platform , and today I''d like to take a similar dive into LinkedIn''s free Analytics offering.

Twitter offers up 122-page 'playbook' for brands

PR Daily

Nearly 80 percent of customer service questions posed to brands social media happen on Twitter, according to Socialbakers. Its study also found that tweets directed at business-to-consumer brands have more than doubled in the last two years.

Book Review: Stand Out by Dorie Clark

PR Expanded

You can listen to my video review and then pick up / download a copy for yourself. book Branding PR 2.0 Strategic Communications branding Breakthrough Idea Dorie Clark Marketing Reinventing Yourself Stand Out

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4 ways to shape up your brand's editorial calendar

PR Daily

If your brand’s editorial calendar needs some attention, don’t wait until next month, or even next week. If you don’t have an editorial calendar for your brand, use these tips to start from scratch. Every editorial calendar should be built around your brand’s target audience.

Rhetoric vs Story: The Art of Persuasion


As much as we don’t always admit or realize it, we make our buying decisions based on how the brand, product, or even the person behind the brand makes us feel. We make our buying decisions based on how the brand or product makes us feel.

Less is more: 3 tips to jargon-free branding

PR Daily

With the rise of brand journalism , the old rules for boosting your company’s image don’t work anymore. Organizations that incorporate brand journalism into their communication understand that our new industry rules focus less on branding and more on storytelling.

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Free download: 8 ways to boost trust and transparency in your organization. ]. The study also found that given comparable price and quality, 89 percent of consumers will switch brands to one that supports a favored cause.

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Using Snapchat for storytelling is a brand journalism win

PR Daily

Snider recommends that journalists, bloggers and other communicators in the digital information realm download Snapchat and learn how to use it.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. When communicating your message across any medium, look for opportunities to reinforce your brand story.

How to Use Micro-Influencers to Build Brand Engagement


“Influencer marketing isn’t just for big brands. View all shows—including free downloadable resources—at Influencermarketing isn’t just for big brands. It’s really about getting to know people and for brands who want to meet influencers and want long-term relationships, and I hope you do, then really meeting people face to face or even a web camera will give you some insights you just won’t get by talking in an email.” —@wiredprworks.

3 essential online monitoring tactics for informed brand building

PR Daily

Yet many businesses put all their eggs in one basket, missing precious information about their brand, competition and industry. Here are three strategies to implement in order to get the full picture of how a brand is doing online: 1. What does it say about your brand?