Instagram letting users download data, unveiling other features

PR Daily

Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

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Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

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Why Brands Need To Embrace Snapchat

Cision

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

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5 Brands Share What’s Working in Social Media Marketing

Cision

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart.

8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

How are you building a strong hospital brand?

PR Daily

Health care is a competitive business, and it takes a strong brand to give your hospital a mark of distinction. Building that brand starts with focusing on a few key areas: Branding challenges. FREE DOWNLOAD: How to manage online feedback and brand reputation ].

Creating Contagious Content for Moms: What Brands Need to Know

Polaris

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me.

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How to create your personal brand for success

Public Relations Sydney

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert.

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How To Create A Social Media Strategy Step By Step

Doktor Spinn

In theory, a known brand could be doing. Digital Professional Ecosystem Builder #downloads #socialmedia #strategies #workbooks One of the most common questions I get is, how do you create a social media strategy?

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Raise Brand Awareness.

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Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. The only time you should include a hashtag is if you use a custom hashtag for branding and you want to include that one hashtag in your bio description.

Should Your Brand Be On Vine?

Shift Communications

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

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Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. You can effectively use visual content to market your brand, and we’ll discuss how below. Use Images to Convey the Tone of Your Brand.

Snapchat 101: A Brand Primer

Shift Communications

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Then slowly brands like Taco Bell began to experiment.

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Brand managers: Avoid these crucial marketing mistakes

PR Daily

You may get a few quarters or even a few years of growth, but it will eventually collapse because customers have no true commitment to your brand. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.

From Creator to Merchandising Branding Genius: Reflections on Casey Neistat’s New Shop + Line

Karen Freberg

recently released their report on influencer marketing (which you can download here ). Look at what Gary Vaynerchuk has done with his Gary brand and most influencers either have a book or are working on one to launch later this year.

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6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web. Your brand is a living, breathing thing.

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CSR poll: Consumers prefer brands that support their ideals

PR Daily

Free download: 8 ways to boost trust and transparency in your organization. ]. The study also found that given comparable price and quality, 89 percent of consumers will switch brands to one that supports a favored cause.

How to Use eBooks to Grow Your Authority

ReimaginePR

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

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Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. You brand it, and forget it.

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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. If a focus group isn’t possible, consider purchasing a qualitative study conducted by another brand with your target audience.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information).

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. Free download: 11 Essentials for a Stellar Online Newsroom. The full list of the top 100 most reputable brands can be found here.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business.

General Mills recalls popular granola bar brand

PR Daily

We know this is inconvenient for consumers who love these four flavors,” Anton Vincent, president of the brand’s snacks division, said in a statement. “We FREE DOWNLOAD: Practical tips and advice on how to overcome obstacles.

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3 reasons brand managers should use emojis

PR Daily

Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication. Brands including Chevy, Domino’s and Budweiser and JCPenney have used emojis in tweets, Facebook posts and even press releases. Offer something fun along with subtle branding.

How to use emotions to build brand loyalty with your target audience

Public Relations Sydney

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. PR tips brand loyalty PR public relations

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Twitter offers up 122-page 'playbook' for brands

PR Daily

Nearly 80 percent of customer service questions posed to brands social media happen on Twitter, according to Socialbakers. Its study also found that tweets directed at business-to-consumer brands have more than doubled in the last two years.

Should brands pay bloggers for posts?

PR Daily

To many brands, the rules of engagement with bloggers, the expectations of bloggers, and the roles of paid and unpaid media placements in blogs are unclear. A new study by Yomego reveals some helpful insights into bloggers and their relationships with brands and their agencies.

How to Use Micro-Influencers to Build Brand Engagement

wiredPRworks

“Influencer marketing isn’t just for big brands. View all shows—including free downloadable resources—at InfluenceProsPodcast.com. Influencermarketing isn’t just for big brands. It’s really about getting to know people and for brands who want to meet influencers and want long-term relationships, and I hope you do, then really meeting people face to face or even a web camera will give you some insights you just won’t get by talking in an email.” —@wiredprworks.

Media Room Anatomy: What to Include in Brand Newsrooms

Beyond PR

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand.

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand?

The pitfalls of 'humanizing' your brand

PR Daily

Yet many brands are too focused on the paint job and the cheap, gold-plated jewelry. Humanizing the brand.”. That's a shortcut taken by brands that are unwilling or unable to make the more transformative changes that are inextricable from the authentic approach their customers demand.

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