Instagram letting users download data, unveiling other features

PR Daily

Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 204

How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

Brand 273

PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 170

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Your brand story should have a beginning, middle and end like any good tale.

Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

Brand 141

5 Ways to Improve Your Brand Video Dialogue

ReimaginePR

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download.

Video 141

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.

5 Brands Share What’s Working in Social Media Marketing

Cision

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart.

Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

CMOs find themselves managing competing imperatives – not least, the need to deliver short-term results while also building a long-term brand proposition. Shifting the focus back to long-term, sustainable brand health will be needed to help engage consumers and deliver consistently.”.

Survey 137

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

Trends 310

How To Create A Social Media Strategy Step By Step

Doktor Spinn

In theory, a known brand could be doing. Digital Professional Ecosystem Builder #downloads #socialmedia #strategies #workbooks One of the most common questions I get is, how do you create a social media strategy?

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. The only time you should include a hashtag is if you use a custom hashtag for branding and you want to include that one hashtag in your bio description.

How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 195

Creating Contagious Content for Moms: What Brands Need to Know

Polaris

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me.

Brand 187

8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. Podcasts have been on a steady growth streak for years.

How to create your personal brand for success

Public Relations Sydney

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert.

Brand 91

Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. You brand it, and forget it.

Brand 171

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

A brand can’t be neglected; it’s the first interaction a potential customer has with you and can determine if they move forward in the sales process. Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills.

6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web. Your brand is a living, breathing thing.

Brand 135

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Twitter offers up 122-page 'playbook' for brands

PR Daily

Nearly 80 percent of customer service questions posed to brands social media happen on Twitter, according to Socialbakers. Its study also found that tweets directed at business-to-consumer brands have more than doubled in the last two years.

3 reasons brand managers should use emojis

PR Daily

Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication. Brands including Chevy, Domino’s and Budweiser and JCPenney have used emojis in tweets, Facebook posts and even press releases. Offer something fun along with subtle branding.

Brand 171

How are you building a strong hospital brand?

PR Daily

Health care is a competitive business, and it takes a strong brand to give your hospital a mark of distinction. Building that brand starts with focusing on a few key areas: Branding challenges. FREE DOWNLOAD: How to manage online feedback and brand reputation ].

Brand 119

7 tips to develop your employees as brand ambassadors

PR Daily

Here are tips and strategies you can use to motivate your staffers to be positively vocal about your brand: 1. Once you’ve trained them to use their media social profiles or their dedicated branded profiles, you have your internal leaders who can spearhead a larger program.

Snapchat 101: A Brand Primer

Shift Communications

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Then slowly brands like Taco Bell began to experiment.

Brand 103

Should brands pay bloggers for posts?

PR Daily

To many brands, the rules of engagement with bloggers, the expectations of bloggers, and the roles of paid and unpaid media placements in blogs are unclear. A new study by Yomego reveals some helpful insights into bloggers and their relationships with brands and their agencies.

Brand 171

Book Review: Stand Out by Dorie Clark

PR Expanded

You can listen to my video review and then pick up / download a copy for yourself. book Branding PR 2.0 Strategic Communications branding Breakthrough Idea Dorie Clark Marketing Reinventing Yourself Stand Out

Brand 308

Brand managers: Avoid these crucial marketing mistakes

PR Daily

You may get a few quarters or even a few years of growth, but it will eventually collapse because customers have no true commitment to your brand. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

Brand 127

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Raise Brand Awareness.

Video 229

The pitfalls of 'humanizing' your brand

PR Daily

Yet many brands are too focused on the paint job and the cheap, gold-plated jewelry. Humanizing the brand.”. That's a shortcut taken by brands that are unwilling or unable to make the more transformative changes that are inextricable from the authentic approach their customers demand.

Brand 171

Should Your Brand Be On Vine?

Shift Communications

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

Film 63

5 movies for marketers and brand managers

PR Daily

Consumers' relationships with our brands, the way our audience engages with messages, and the way customers make shopping decisions will all be different in the foreseeable future. Download this free marketer's guide to digital giveaways, promotions and rewards.

Brand 171

Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand?

Brand 96

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

This is what I call going from hello-to-marriage-proposal in a white paper download. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. The surveys have started.

B2B 88

Media Room Anatomy: What to Include in Brand Newsrooms

Beyond PR

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand.

Brand 115

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). The full survey is freely available for download without registration here.

A Beginner’s Guide to Hosting Brand Podcasts

Beyond PR

And now brands have begun experimenting with podcasts as well. Brands such as GE, Prudential and Netflix have all launched podcasts within the past year. Brands, campaigns and products are all created and driven by individuals.

Brand 119

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. The full report – The 2018 B2B Buying Disconnect – is worth a read and is available for download with registration.

B2B 99

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. Free download: 11 Essentials for a Stellar Online Newsroom. The full list of the top 100 most reputable brands can be found here.