Instagram letting users download data, unveiling other features

PR Daily

Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Your brand story should have a beginning, middle and end like any good tale.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. Podcasts have been on a steady growth streak for years.

Why Brands Need To Embrace Snapchat

Cision

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it.

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How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

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5 Brands Share What’s Working in Social Media Marketing

Cision

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart.

8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). The full survey is freely available for download without registration here.

7 tips to develop your employees as brand ambassadors

PR Daily

Here are tips and strategies you can use to motivate your staffers to be positively vocal about your brand: 1. Once you’ve trained them to use their media social profiles or their dedicated branded profiles, you have your internal leaders who can spearhead a larger program.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. The full report – The 2018 B2B Buying Disconnect – is worth a read and is available for download with registration.

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6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web. Your brand is a living, breathing thing.

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How To Create A Social Media Strategy Step By Step

Doktor Spinn

In theory, a known brand could be doing. Digital Professional Ecosystem Builder #downloads #socialmedia #strategies #workbooks One of the most common questions I get is, how do you create a social media strategy?

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. The only time you should include a hashtag is if you use a custom hashtag for branding and you want to include that one hashtag in your bio description.

Brand managers: Avoid these crucial marketing mistakes

PR Daily

You may get a few quarters or even a few years of growth, but it will eventually collapse because customers have no true commitment to your brand. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

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Creating Contagious Content for Moms: What Brands Need to Know

Polaris

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me.

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How to create your personal brand for success

Public Relations Sydney

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert.

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How are you building a strong hospital brand?

PR Daily

Health care is a competitive business, and it takes a strong brand to give your hospital a mark of distinction. Building that brand starts with focusing on a few key areas: Branding challenges. FREE DOWNLOAD: How to manage online feedback and brand reputation ].

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Raise Brand Awareness.

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand?

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Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience.

Should Your Brand Be On Vine?

Shift Communications

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

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Media Room Anatomy: What to Include in Brand Newsrooms

Beyond PR

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand.

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A Beginner’s Guide to Hosting Brand Podcasts

Beyond PR

And now brands have begun experimenting with podcasts as well. Brands such as GE, Prudential and Netflix have all launched podcasts within the past year. Brands, campaigns and products are all created and driven by individuals.

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Debunking 5 common myths about branding

PR Daily

Everybody tosses around the word "brand"—it's become like "innovation" and "synergy.". Let's debunk the five biggest "brand" myths that are circulating: 1. Your brand is how you look. Think of your brand as the personality of your organization. You brand it, and forget it.

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Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media.

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Free download: 8 ways to boost trust and transparency in your organization. ]. The study also found that given comparable price and quality, 89 percent of consumers will switch brands to one that supports a favored cause.

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. You can effectively use visual content to market your brand, and we’ll discuss how below. Use Images to Convey the Tone of Your Brand.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. Free download: 11 Essentials for a Stellar Online Newsroom. The full list of the top 100 most reputable brands can be found here.

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. More than a decade later the brand promised to improve something ancient (reading and books) through innovation. Your brand’s Netflix is out there.

What hospital brands can learn from french fries

PR Daily

FREE DOWNLOAD: How any communicator can bring life to dull stories ]. Consistency is important in every single encounter, because it can create positive experiences, build trust and increase brand loyalty. I love french fries.

Snapchat 101: A Brand Primer

Shift Communications

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? We downloaded the app anyway, and before we knew it, we were hooked. Then slowly brands like Taco Bell began to experiment.

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. When communicating your message across any medium, look for opportunities to reinforce your brand story.

3 reasons brand managers should use emojis

PR Daily

Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication. Brands including Chevy, Domino’s and Budweiser and JCPenney have used emojis in tweets, Facebook posts and even press releases. Offer something fun along with subtle branding.

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