ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Make your own path, and stay human.”.

Agency 164

Agency Creativity Brand Branding 164

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78

How To Resources Storytelling Community 78

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system.

Software 78

Software System Training Enterprise 78

Konnect Agency

APRIL 24, 2024

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: New York City, New York. Hashtag: #PRWeekAwards. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Later, they did some important pro bono branding work for me at FMSC.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate.

Retail 78

Retail Local Consumer Community 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions.

Travel 78

Travel Strategy How To Local 78

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. I’ve known Marcel since he approached me for advice on blogging, and then sought help with his dissertation on personal branding. We don’t talk about the fact that he beat me to PR Blogger of the Year in 2017. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). Create a list of partners on and off campus your student agency can coordinate with.

Agency 75

Agency Social Media Community Course 75

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. My main goal was to reconnect with contacts, meet brands that interested me personally and network. appeared first on The Hoffman Agency.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

The Hoffman Agency

APRIL 25, 2023

Ready to dive into the captivating world of public relations at The Hoffman Agency? The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. The post Diving into the World of PR appeared first on The Hoffman Agency.

Internal 36

Internal International Training Employee 36

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. The summit took place November 1st through 3rd and included panels, workshops and performances all designed to inspire young attendees to think about their professional futures and aspirations. LESSON 3: KNOW YOUR AUDIENCE.

Fashion 75

Fashion Comparison Instagram Social Media 75

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop.

Conference 210

Conference Content Marketing Marketing Education 210

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

wiredPRworks

FEBRUARY 11, 2019

Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. if you can’t get your brand story straight. – Choose your brand story theme.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. How to Future-Proof Your Marketing Firm’s Operations, Talent and Services , panel moderated by Drew McLellan, Founder, Agency Management Institute.

Conference 77

Conference Case Study Marketing Analytics 77

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Agency executives. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. For example, she’s one half of a Minneapolis/St.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR 20/20

OCTOBER 30, 2018

Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. The Humanization of Artificially Intelligent Brands.

Conference 45

Conference Marketing Case Study Hotels 45

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

The Hoffman Agency

AUGUST 10, 2022

Shortly after, The Hoffman Agency contacted me. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team.

Travel 36

Travel Storytelling Meeting Internal 36

PR Fuel

MAY 12, 2022

Informational Workshops. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They can help keep brand awareness at a consistently high level by providing updates about new awards, clients, and services on offer. Charity Events.

Media 93

Media Local Tools Report 93

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Brand engagement. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Sales leads.

Social Media 82

Social Media Media YouTube Film 82

PRSay

OCTOBER 14, 2019

Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. Brand loyalists loved the campaign and shoe sales went up. Be prepared, run drills and training workshops. Therefore… You may need to ditch your crisis plan. A crisis may no longer be a crisis.

Crisis 85

Crisis Crisis Management Training Mobile 85

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) 7 great tools for the tech PR workshop. Every PR agency needs a versatile solution for meetings. Here’s our must-have list. Wunderlist. UberConference.

Tools 108

Tools SMB Survey Software 108