ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

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Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

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Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR is about brand reputation and helping companies become industry leaders in their space. PR is about getting hits.

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Agency Interviews Pitching Retail 353

Steve Barrett on PR

JULY 25, 2024

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

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Agency Branding Brand Blogging 88

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Guests share the stories and strategies that helped them grow their startups into well-known successful brands. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications.

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Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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Agency Internal International Resources 333

Agility PR Solutions

AUGUST 4, 2024

Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. Being an agency, it’s your job to protect your clients’ sensitive information, and if anything goes wrong, such as hacks or cyber threats, the buck stops with you.

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Data Agency Brand Branding 163

Agility PR Solutions

JULY 25, 2021

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. Getting your brand noticed can look like a daunting task if you don’t have a clear […]. The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions.

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Agency Branding Brand Marketing 183

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

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Agency Communications B2C Creativity 156

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Agency Pharmaceuticals Healthcare Crisis Management 78

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency Strategy Communications How To 195

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

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Case Study Study Agency Tools 104

Agility PR Solutions

DECEMBER 13, 2021

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. The post New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies appeared first on Agility PR Solutions.

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Onclusive

MARCH 17, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

Steve Barrett on PR

JANUARY 25, 2024

A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.

Agency 158

Agency Brand Branding Blogging 158

Agility PR Solutions

OCTOBER 31, 2022

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

Agency 153

Agency Industry Publicity Brand 153

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Branding 148

Branding Brand Study Consumer 148

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 78

Hotels Branding Brand Crisis Management 78

5W PR

OCTOBER 9, 2024

market, as highlighted by the recent “ Beauty Made in Italy: See What’s New/What’s Next” event in NYC, hosted by the Italian Trade Agency and Cosmetica Italia. With its rich heritage of artisan craftsmanship and cutting-edge product development, Italian beauty brands are rapidly capturing the attention of American consumers.

Branding 78

Branding Brand Consumer Agency 78

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

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Agency B2C B2B Journalism 88

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

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Agency How To Consumer Tools 153

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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Agency Corporate Pharmaceuticals Public Affairs 200

5W PR

OCTOBER 10, 2024

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

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Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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Agency How To Construction Advertising 223

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Branding Brand Consumer 52

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Branding 195

Branding Brand Internal International 195

Remote PR Jobs

SEPTEMBER 25, 2023

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Sasha Berson, Comrade Web Agency 3.

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Agency Energy Sports Reputation 100

Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. We also know how to find solutions to the main barriers preventing agencies scaling up, namely access to finance, finding and retaining top talent and connections and resources.

Creativity 52

Creativity Agency Leadership Sports 52

5W PR

SEPTEMBER 18, 2024

A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. When a label is created, it translates the brand into a tangible form.

Branding 78

Branding Brand Storytelling Tools 78

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales.

Creativity 52

Creativity Agency Branding Brand 52

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales.

Creativity 52

Creativity Agency Branding Brand 52

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently.

Storytelling 296

Storytelling B2B Branding Brand 296

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Branding 147

Branding Brand Media Study 147

Agility PR Solutions

FEBRUARY 16, 2022

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead?

Industry 146

Industry Branding Brand Crisis 146

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. The best brand books start with strategy.

Creativity 52

Creativity Agency Branding Brand 52