This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

Agency 205

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. It isn’t as simple as ‘get your brand in the news’ as much as it is about identifying and focusing on key differentiators.

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3 Things a PR Agency Can Offer Every Client

Ronn Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public Relations

Agency 351

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

Agency 160

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian

Brand 195

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation.

Agency 188

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

Agency 209

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? Like most career PR agency people, I always drink the client Kool-Aid. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 170

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?

Brand 238

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

Agency 166

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.

Agency 165

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.

Agency 160

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

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Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

Agency 160

Programmatic pressure—B2B brands lag behind agencies in execution

Agility PR Solutions

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Agency 115

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand.

Agency Culture: Interview a Coworker

5W PR

Google has been working on a new algorithm that will pick up brand mentions and people associated to them, all without needing an actual link. Agency Life 5wpr agency interview seoTell Us about Yourself.

Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ronn Torossian

The post Hospitality PR: A Guide to Expanding Your Brand’s Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur PR Agency Public Relations Ronn Torossian 5WPR 5WPR CEO BRANDING Insights MARKETING PR Firm Strategy

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Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

” Most critical is securing mutual agreement on achievable PR goals against which the brand and team can create programming, and to put them in writing. This caution applies equally to the PR agency team and the brand.

Agency 156

Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case. The post Uber CEO Hopes to Remake the Brand’s Reputation appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Agencies need information to do our job.

Agency 156

Story Sharing in 2019

Ronn Torossian

Brand PR Entrepreneur PR Agency PR FirmIt might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram.

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7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

Agency 170

7 things to consider before starting your own PR agency

Agility PR Solutions

The growth of the digital environment’s popularity has generated more and more competition between brands in every niche and industry. As a professional who’s considering founding a PR agency, knowing what to expect and what to […].

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. I rarely use the blog as a forum to address Agency business, but I’m making an exception today.more.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. It’s also worth noting that, while PR agencies took home fewer honors this year, public relations as a category is stronger than ever.

Agency 156

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Well I can say the same about working at a PR agency.

Agency 124

Agency Life 101: Annie Perkins, Vice President

Shift Communications

I love to join every brainstorm and be a part of the overall success of the agency. What are some of the lessons you’ve learned in growing a team within an agency? How do things differ between large brands and smaller ones?

Agency 128

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations.

Agency 160

3 considerations when selecting a PR agency

PR Daily

Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. A PR agency that promises social media management. The same goes for any results an agency promises. “If How long has the agency been around?

Agency 168

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

Agency 166

PR Agency: Multi-National versus Boutique

Polaris

That was many years ago and here I am today running my own PR agency. My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Boutique PR Agency: The Pros.

Agency 167

Lackluster localization prompts CMOs to re-examine agency dynamics

Agility PR Solutions

There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly confident they will be able to reach their customer […]. The post Lackluster localization prompts CMOs to re-examine agency dynamics appeared first on Agility PR Solutions.

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