Agency Brand Ethics Workshop 
5W PR
JUNE 2, 2023
To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.
5W PR
MAY 15, 2023
For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.
5W PR
FEBRUARY 22, 2024
Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it.
PR 20/20
MAY 8, 2019
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.
Karen Freberg
DECEMBER 19, 2018
I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. For the right audience and brand, influencers can be the way to go if they are the right fit. Have they had long term relationships with previous brands? Do they have *real* testimonials?
5W PR
MAY 22, 2023
Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.
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