Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

Media 106

Media SEO Analytics Analysis 106

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MARCH 21, 2022

From that, I wrote a book for him. How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Newspapers Agriculture Media 73

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. So far, we’ve put together a book club, trivia group and wine tasting club.

Local 52

Local Case Study Nonprofit Healthcare 52

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Shift Communications

JANUARY 18, 2018

Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests. Don’t Just Reach Out With Pitches. If you’re lucky enough to find their phone number listed in Gorkana or on their signature, give them a call to follow up on a pitch. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

JUNE 30, 2022

We have a booth booked!” It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Not Hitting the Books. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES.

Automotive 74

Automotive Mobile Technology Resources 74

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. Wall Street Journal , with clickable links to bios and recent articles published by.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

MAY 31, 2016

That’s okay in my book; it’s silly to be sensitive about it or to take offense when people ask if you created that cute TV ad. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. But there are plenty of introverts in this business.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Bianchi Biz Blog

AUGUST 17, 2023

We have a booth booked!” Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 77

Automotive Mobile Technology Resources 77

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Automated coverage book. Notified added “coverage books” to its product suite. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 93

Software Banking Technology Data 93

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

Ethics 72

Ethics Agency Journalism Corporate 72

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Her two books were published by Harper Collins. Joining Ann on the panel will be: ► Anil Punyapu: SVP of Sales, Cvent.

How To 56

How To System B2C Training 56

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

DECEMBER 19, 2017

5) What is the single most important skill or characteristic companies in these categories should look for in hiring marketers or bring in outside agency help? He wrote a book! And we don’t want to leave out Pitch Practice: Over 4.5 years, 2,500 pitches, and one board room named after us at Atlanta Tech Village.

Marketing 67

Marketing Local Pitching Blogging 67

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! In short, if you want to get straight to the point and start getting your story recognized by the world THIS WEEK, you can go ahead and book a one-on-one call with our team.

Publicity 52

Publicity Video Pitching Google 52

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Similarly, I read the Wall Street Journal, and there are plenty of people that do not. That’s a premium price tag in my book. Need a PR agency that can both bring ideas and execute on them? Buried on WCAX].

Engineering 72

Engineering Content Marketing Analysis B2B 72

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. For example, years ago, I had a disagreement with the owner of a large agency where I once worked. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " As the author of the book, “Can We Do That? Stand out from the other pitches. It certainly created buzz. One example?

Interviews 54

Interviews Financial Social Media Crisis 54

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. You remember those predictions just two years ago heralding the Death of Public Relations?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Books are one thing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. Is your agency bringing creative thinking to the table?

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip.

Healthcare 78

Healthcare Storytelling Communications Local 78