Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.

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Healthcare Privacy Print Community 131

The Resolution Blog

JANUARY 11, 2016

The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry. The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it. Competitive Advantage.

Agency 120

Agency How To Exercises Pitching 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. Books lend credibility to a CEO or a company while offering a fresh news hook for an ongoing PR program. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

The Hoffman Agency

AUGUST 23, 2022

Sitting down for my first informational interview with The Hoffman Agency, it became clear that the firm would give me an opportunity to challenge my storytelling abilities and build meaningful relationships. Working at Hoffman is exciting, rewarding and real. Don’t get me wrong, I’m still a fan of fiction.

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Storytelling Community Industry Transportation 36

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. It contains a series of reflections from 20 practitioners around the world.

Ethics 178

Ethics Publicity Enterprise Groups 178

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons.

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Skype Industry Storytelling Interviews 150

PRSay

OCTOBER 8, 2018

And how far behind is the PR industry? PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. is roughly 62 percent.

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Conference Education Leadership Travel 129

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

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Agency Software Enterprise Marketing 64

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

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Storytelling Pitching Interviews Agency 177

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

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Transportation Meeting Newspapers Media 101

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Some PR professionals must grasp the scope of the paradigm shift brought by the social media revolution in our industry.

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Newspapers Print Media Social Media 59

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. And that will ultimately define our position as a leader in the entire industry.

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Meeting Advertising Advertising Agency 98

Stephen Waddington

OCTOBER 14, 2019

A new book tracks gender bias and the discrimination of women in PR over the past four decades. Follow this link to download a free copy of the book. The book has been published by Leeds Beckett University at the recent Euprera Congress in Zagreb. At least it did for this agency leader and middle aged white man.

Leadership 89

Leadership Study Journalism Education 89

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI models are trained on massive databases that encompass books, articles and websites.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI models are trained on massive databases that encompass books, articles and websites.

Publicity 78

Publicity Guidelines Training Transportation 78

The Hoffman Agency

NOVEMBER 28, 2022

By Mariah Botkin, Intern. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. in the U.S., This time, I mean it,” I said.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

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Internal International Pitching Corporate 75

Victorious PR

AUGUST 18, 2022

If you would like to learn how you can work with the PR firm that was created by a classical crossover star (whose PR campaign, of course, we run as well), please do not hesitate to book a call with us today! Our goal is for the public to see each of our clients as the industry authorities in their specific fields.

Real Estate 52

Real Estate Agency YouTube Course 52

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). The climb was unceasing, but we stopped at tea houses on the way up to rest and recuperate.

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Measurement Communications Banking Crisis Communications 247

Stephen Waddington

FEBRUARY 21, 2022

A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

Publicity 131

Publicity Case Study Local Public Affairs 131

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. My first impression of the industry was that it was “very cool” without knowing exactly what PR work was.

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Fashion Storytelling Web Internal 36

Victorious PR

JULY 11, 2022

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. If you want to be in the press, become a TEDx speaker, or be the most known go-to agent in your field, you need to team up with a top PR agency.

Real Estate 52

Real Estate Reputation Company Employee 52

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. As a result, I always had a book in my hands. However, since public relations is such a broad skill set with infinite applications, I was overwhelmed with the number of industry paths before me. Growing up, my mom was a teacher and my dad was a librarian. Everything else is just information.”

Storytelling 59

Storytelling Technology Internal International 59

Critical Mention

NOVEMBER 9, 2018

Edelman is resourceful in uncovering industry trends for its readers. This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Spin Sucks also features popular memes and interviews with marketing and PR pros industry-wide.

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Blogging Resources Internal International 61

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Diane’s journey unfolds like chapters in a captivating book: “.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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SEO Creativity Mobile Journalism 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative. Finding Your Match.

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Agency Marketing Financial System 40

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. We can give people agency.

Technology 112

Technology Policies Government Community 112

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’

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Meeting Journalism Interviews Employee 100

Stephen Waddington

AUGUST 29, 2019

I’ve also identified how by working with other professional bodies we can provide broader management training for those at that stage in their careers where they are advising boards or running their own agencies. Both bodies do fine work for the PR industry. The PRCA has long provided a strong trade body voice especially for agencies.

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Meeting Training Ethics Government 96

Stephen Waddington

MARCH 24, 2020

The public relations industry has lost one of its foremost thinkers and doers. Steve and I built and sold two agencies. I last saw Roger at the PRCA in London in November 2018 at the launch of Sarah’s book Once Upon a Time in PR. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University.

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Public Affairs Travel Conference Journalism 94

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.

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Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Victorious PR

FEBRUARY 14, 2023

It is crucial to find a team that understands your industry like it is their own. Your PR professional will understand each detail that makes you the leader in your industry and ask as many questions as possible to make the right decisions and moves. That way, your brand image, and reputation are visible as the leader in your industry.

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Brand Branding Reputation Employee 52