A PR Intern’s Guide to Agency Lingo
ImPRessions - Crenshaw Communications
JUNE 7, 2019
PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.