A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.

How PR agencies can initiate a culture of DE&I change

PR Daily

The better news is that our industry is in a position to change ourselves and change others. We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. of the industry, while Hispanics make up 6.2%.

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Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

PR pros mark International Women’s Day

PR Daily

The industry still has work to do to combat discrimination and close the pay gap. For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. Kimberly Eberl, owner of The Motion Agency in Chicago, says the pay gap is due to a disparity in who gets promoted. For example, many organizations have created internal resource groups so colleagues can turn to each other for support.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized. As an intern, you’ll be thrown into the fray with little knowledge of the workplace culture, dress code, personalities or even workload.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? It is also creating opportunities for smart, assertive agencies. agency

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Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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How PR entities can woo and retain top-flight Gen Z interns

PR Daily

Agencies and in-house communication departments face a competitive environment for attracting talent to their internship programs. Interns today have many options when it comes to deciding where they want to gain experience. The numbers challenge—more internship postings than candidate demand—is not the only issue companies face when looking to attract and retain top intern talent. Branding Employee Engagement PR Industry The Workplace

The Answer to Chaos in the PR Industry

Ishmael's Corner

I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar! Senior Account Executive (Previously PR Intern on the consumer team).

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. I recently had the opportunity to give back to those currently studying PR through an invite by my friend, Professor Kristina Markos, to join a panel of agency and in-house rockstars at an event hosted by the Public Relations Alliance (PRA) at Lasell College.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Your PR agency or team should keep a database of relevant awards programs. Industry competitions usually require summaries of 500 to 1,500 words.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. He started the PR agency that still bears his name in 1952. Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the company want to be recognized as an industry disruptor? Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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Paid internships on the rise in PR industry

PR Daily

The PR Council mandates that its members pay interns for their work. After years of controversy over unpaid internships, the picture for PR newbies is brightening as more agencies are vowing to pay their fledgling help. The PR Council has announced that its members pledged to pay their interns in the United States at least minimum wage in their market. These interns are getting real-world experience,” says PR Council President Kim Sample. Intern duties vary.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? If so, the agency route might be the best for you.

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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How the PR industry has changed in the past 25 years

PR Daily

From starting out working the reception desk to cultivating his own global communications agency, Philip A. Nardone: I started as a receptionist at a PR firm, and while I always knew I wanted to start my own agency, I never imagined it would grow to the scale we’ve accomplished 25 years later as a mid-sized independent firm. We started out strictly as a PR agency offering media relations to our clients, because that’s all anyone really needed back then.

16 stellar blogs and websites to fuel internal communication success

PR Daily

The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Miller provides valuable strategies, fresh insights and tips for folks in the communication industry, including those in HR and PR functions. Institute of Internal Communication.

Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Critical Mention today announced that it has added more than 700,000 international news, blog and social sources from over 273 countries in 91 different languages to its media monitoring platform. See Critical Mention at the PRSA International Conference in Boston, October 8—10, 2017.

Why These PR Campaigns Received International Accolades at Cannes


McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. In Dr. Seuss’ famous story, the Lorax, the furry, orange title character “speaks for the trees,” countering industries that are thoughtlessly chopping down all the trees around.

CBD Technology and Products Changing the Industry


To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them. No matter where the products are used on the body, receptors located throughout the body absorb the CBD to stimulate internal healing. . Branding Consumer PR Public Relations 5w public relations agency branding communications insights marketing PR

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S.,

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Some companies look to an industry standard of budgeting 10 to 12 percent of gross annual income for marketing, including public relations. If an agency has several small clients compared to your budget and needs, it might mean they don’t have the bandwidth or experience to service your account.

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ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today. As the roles between traditional, digital, social and advertising are blurring, new skill sets are required to adapt to the changing needs of the industry and its audience.

3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. Check out this video to learn more about what Gabi thinks makes for a strong client/agency partnership.

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Survival Guide for Your PR Agency Internship


For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. As I wrap up my summer internship with Barokas, I wanted to provide some tips that will help future interns stay afloat as they dive in: Listen carefully and always take notes. Every day is different at an agency. Summer PR Intern.

Don’t Go It Internally: 5 Reasons Your Business Should Team Up With a PR Agency

Tribe Builder Media

Which is why hiring a professional PR agency to help your business take that final step is crucial. Even a full-time in-house PR manager can’t produce the same results as a dedicated PR agency. When you’re paying an agency, you’re getting a team of top talent for the price of the retainer, not a bad investment! Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives.

Q&A: Finishing College and Beginning in an Agency

Shift Communications

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? When looking for agencies to apply for, it can be difficult to know where to start or what it is you are looking for. If you are starting as an intern, there won’t be much preparation required before day one.

Bay Area PR Agency Panel

The Hoffman Agency

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Balancing client needs with agency priorities. Agency Panelists. Hannah began her PR journey as a public relations intern. 6 p.m.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Instead, organizations across industries are adopting more flexible work arrangements and integrating them immediately. You’ll learn from PR, social media, marketing and internal communications experts about the top trends and what’s on the horizon for the industry.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? From our CEO to our interns, SHIFTers are genuinely service-oriented people. It’s service industry math.

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6 tips for PR entrepreneurs from independent agency pros

PR Daily

Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft. It’s exciting to see how independent public relations agencies around the world are thriving. Several agency owners were willing to weigh in with advice for would-be entrepreneurs, all from the Public Relations Global Network (PRGN) , an international network of independent PR agencies.

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How Uproar PR’s Catriona Harris brings innovation to her agency

PR Daily

She runs her boutique agency with her husband—an arrangement that works for these two PR entrepreneurs. We spoke with her recently for our “Day in the Life” series and she shared how she attacks her workday at the boutique agency she founded: What time do you typically wake up? This could be anything from big ideas to present to clients to internal team changes that will increase positivity and efficiency. PR PR Industry

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. The problem is, the work is often led by ad agencies.

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