Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was also an exceptional one for the Bianchi Biz Blog. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021.

Blogging 97

Blogging Automotive YouTube Mobile 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations is about spinning stories Career opportunities in public relations are often thought to be all about spinning stories and media interactions.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

5W PR

DECEMBER 1, 2020

Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

PR in High Definition

MARCH 28, 2023

Or think about a time where you bought something that is clearly the wrong size and can’t be returned. Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. There are thousands of excellent communications agencies in Europe, of all shapes and sizes.

Agency 71

Agency Healthcare Interviews Creativity 71

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? It’s about me!

Blogging 144

Blogging Writing Creativity Meeting 144

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. However, as the pace of technology quickens , PR teams can’t be so cavalier about technology adoption.

Technology 266

Technology Television Web Social Media 266

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What does our product do?

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

FEBRUARY 1, 2023

So goes the old Hollywood schmooze about dealmaking. ChatGPT got me thinking about this. Those in the creative fields are the most freaked out. The Futurism blog recently outed the tech news site CNET for using AI to write erroneous articles. “Have your people call my people, we’ll do lunch.” Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) What am I talking about? And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Copyright infringement. *

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. The model may be able to generate text quickly and easily, but it lacks the creativity and intuition that human writers possess.

Automotive 81

Automotive Training Customer Service Data 81

The Hoffman Agency

FEBRUARY 9, 2021

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Though an agency novice, I was as excited as I was nervous when I first became a Hoffmanite, and after three months here, I can attest that my experience delivered on both counts.

Agency 68

Agency Internal International Storytelling 68

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. Balance is about making time for you. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. Now, we know what you’re thinking. Until next time!

Agency 85

Agency Software Creativity System 85

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

Agency 72

Agency Twitter Conference Financial 72

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. If your client is unsure about their expectations, start by probing for their ‘pain points.’ ’ By getting your client thinking about the issues they’ve already run into with their business, you can properly assess their needs (and not make the same mistakes again!). Jobs Database.

Privacy 264

Privacy Meeting Strategy Social Media 264

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. The art of the follow up can be its own blog post.

How To 321

How To Media Report Pitching 321

PR 20/20

SEPTEMBER 15, 2022

Continue reading to uncover answers to some of the top asked questions about smart content during HubSpot’s INBOUND conference. After setting rules, the following smart modules can be added to HubSpot emails, blog posts, pages, and templates: Images. 3 common questions about HubSpot’s smart content. You’re not alone.

Privacy 59

Privacy Data Consumer Conference 59

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. But what about the PR and media industry? So what’s the solution?

Agency 74

Agency Industry Tools Software 74

5W PR

FEBRUARY 28, 2024

Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Think different Stand out with creative activations that surprise and delight.

Brand 78

Brand Branding How To Film 78