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Practicing Creativity

The Hoffman Agency

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. By Jennifer Yoder, Account Coordinator.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing.

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In your writing, focus on the ‘you,’ not the ‘I’

PR Daily

Why angle your writing? My previous blog post said …. First-person-singular framing is usually superfluous for a business blog or other professional writing; it can also seem self-serving. Writing & Editing

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about?

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. 7 BLOG REDESIGN TIPS.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. Samantha Jacobs is the founder Hemsworth Communications , a PR agency that specializes in the travel and leisure industry. The post 9 expert tips for writing press release headlines appeared first on PR Daily.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

Creative Ways to Pitch Media During a Pandemic

5W PR

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog.

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Shift Communications

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches.

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

11 creative ways to pump up your content marketing game

PR Daily

Compile these into a “top 10” blog post (adding an introduction, conclusion and your own commentary) and share it with your online followers. Create a blog post that details your predictions and share the link on your social media channels. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Repurpose your organization’s blog posts. If your organization doesn’t have a blog, it should.

5 Tips to Cure Writer’s Block

The Hoffman Agency

Anyone who writes has faced it, some just once in a while — * cough cough * Stephen King * cough cough * — while others seem to be constantly living it — looking at you, George R. Video: George Martin asks Stephen King how he writes so much. Ask yourself why you can’t write.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms.

Tools 247

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. The Average Length of a Blog Post.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. Big data opportunities abound for tech-savvy PR professionals and agencies. -- Christopher S. How to Use Big Data in B2B Blogging. Does this world of data and analysis pose a threat to the creative process that goes into writing B2B blogs? It has long been an influential force in many industries.

How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team. to help keep work flowing in the agency and new working coming in), the day-to-day role is quite different.

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

Sausage-making of an Agency Life

The Hoffman Agency

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

How to recalibrate traditional mindsets for digital agency work

PR Daily

I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team. At a traditional agency, creative teams help craft brand strategy and execute messaging through mediums such as television commercials, print ads, radio ads, billboard ads and online display banners.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. Samantha Jacobs is the founder Hemsworth Communications , a PR agency that specializes in the travel and leisure industry. Publiqly , whose step-by-step systems help small and medium-sized companies write press releases.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 110

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. Committing to blogging has been one of the best decisions I’ve made in my career.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

PR Automation: A bad idea … or would that work for PR agencies?

The Hoffman Agency

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing.