PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

APRIL 29, 2023

Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar. Other The Other lifecycle stage is used to categorize a contact or company that does not fit into any of the above categories. Why is that?

eBook 84

eBook How To Examples Groups 84

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

FEBRUARY 20, 2019

Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Additionally, this tool provides flexibility in what subjects we want to track providing an array of categories to choose from and allows us to “customize a news feed tailored to our interests.”.

Trends 142

Trends Industry Wikipedia How To 142

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Newsfile

FEBRUARY 27, 2024

News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. As a global news agency, it operates in more than 235 locations across 94 countries. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Cision

JUNE 6, 2017

Influence” tends to be jammed into one big category when in fact, it’s nuanced. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. They may have a medium-to-weak connection to your actual product because they’re overwhelmed with requests from every brand in the category.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Event attendance. As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. Want to accurately measure PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example.

Case Study 118

Case Study Software Data Web 118

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

NOVEMBER 30, 2022

As you’ll see below, we’ve broken down audit questions by each of these categories. Or use these events to drive media relations and community conversation. Some events that may be classified as company milestones include: Website redesign. Tradeshow or conference. Speaking gig with an internal thought leader. Social reach.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Events are a top source of leads and businesses invest a lot in them. This post just keeps coming up!

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Comment: Onclusive started out as a high-end pure-play media monitoring tool, but the recent mergers put it in the all-in-one category.

Technology 94

Technology Software Resources Pitching 94

Cision

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. Another valuable tool is Google Analytics. Get Feedback and Alignment.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

The first step is to know your influencer categories. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

AUGUST 19, 2022

but also a number of other demographics such as gender, age, interests, behaviours, life events , and many other alternatives. Broadly speaking, ads can be organised into three categories. Make use of Facebook analytics. By using Facebook analytics you can understand what post would perform best when boosted.

Advertising 62

Advertising Advertising Facebook Video 62

Journalistics

MARCH 24, 2015

If your audience consists of heavy users of visual social platforms like Pinterest, Instagram, Vine or Snapchat, you’ll need to have a different approach than audiences that required downloadable PDF guides and how-tos or want to participate in webinars or offline events. Vine, Snapchat and Meerkat fall into this category.

Strategy 72

Strategy How To Measurement Analytics 72

The Resolution Blog

MARCH 29, 2019

We describe ourselves as a support team that operates a bit like an agency. whether that’s social, digital, or events?—?come It’s a really good way to boil down your outputs into specific categories, and we’ll often have a range of things happening for any given piece of activity. How is Diageo working with that?

Marketing 120

Marketing Measurement Data Tools 120

Sword and the Script

OCTOBER 31, 2017

Analytics are an important part of a content marketing program. But analytics are also like looking in the rear-view mirror, so you should continuously test hunches. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Can your agency bring big ideas and execute?

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Beyond PR

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. Another valuable tool is Google Analytics. Get Feedback and Alignment.

Brand 55

Brand Branding How To SEO 55

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Objects are type or category of information—contacts, companies, deals, and tickets.

How To 97

How To Knowledge Base Survey Technology 97

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace.

Measurement 103

Measurement Education Facebook Course 103

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52