Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We’ve raised £1,000 over the past two events.

Report 203

Report Energy Print Measurement 203

Agility PR Solutions

OCTOBER 18, 2023

Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. The public relations industry has changed dramatically in the past decade.

Agency 114

Agency Industry Publicity Communications 114

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

5W PR

MARCH 24, 2023

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops.

Creativity 97

Creativity Brand Branding Fashion 97

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. Get involved in company virtual events . The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications. Guest post by Crenshaw Communications intern, Sarah O’Connell.

Internal 296

Internal International Agency Meeting 296

Prowly

DECEMBER 1, 2020

As a PR agency that hosts regular in-person meetings, launch parties, and media events on behalf of our restaurant clients, we’ve been working hard to adjust to our temporary new […]. The post How to Plan a Promotional Event in the Age of Physical Distancing appeared first on Prowly Magazine.

How To 190

How To Meeting Agency Company 190

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Konnect Agency

FEBRUARY 3, 2022

We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility.

Agency 52

Agency Marketing Conference Instagram 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

Comparison 62

Comparison B2C Video Case Study 62

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Mark My Words

MARCH 14, 2024

Prince William and Prince Harry to reunite for London event amid Kate Middleton picture drama The picture saw Kate smiling alongside the three children she shares with William: Prince George, 10, Princess Charlotte, 8, and Prince Louis, 5.

Crisis 60

Crisis Agency Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

Agency 171

Agency Energy Travel Government 171

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Prowly

AUGUST 26, 2020

There are over a hundred of PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. The post Top PR Agencies in Toronto – The 2020 List appeared first on Prowly Magazine.

Agency 118

Agency Crisis Communications Crisis Reputation 118

5W PR

NOVEMBER 16, 2020

Many of these have been restructured and planned as “virtual” events. And, while it can be tough for thousands of exhibitors to get the same attention or generate the same buzz that they might at an in-person event, virtual events do offer some unique opportunities to build brand value and trust.

Trade Shows 88

Trade Shows Conference System Social Media 88

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. That starts with giving them meaningful, portfolio-building work and committing to teaching and mentoring during their time at your agency. John Walker. Managing Partner.

Agency 151

Agency Internal International Meeting 151

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. There’s only one of you Find a client Reduce your personal costs. The market is saturated Create a business plan.

Agency 147

Agency Insurance Insurance Banking 147

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124

Agency Insurance Insurance Financial 124

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Meeting Technology Software 64

Stephen Waddington

JANUARY 20, 2021

This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency. Thanks to the PRCA for organising today’s event and my colleagues for their contributions. My trend is agency start-ups and scaling in 2021. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency How To Case Study Crisis 62

wiredPRworks

JUNE 23, 2023

Let’s count the ways – 14 sponsorship and media options for agencies and companies – we can work together. 1. Sponsored Blog Posts A dedicated blog post explores a product, event, service, or campaign. get started now.

Agency 52

Agency Company Media Blogging 52

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Future B2B Opportunities.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178

Agency How To Meeting Construction 178

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. In the event of a crisis, your reputation can be quickly damaged, and it can take a long time to recover.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Business Wire

JULY 26, 2017

This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches.

Public Affairs 117

Public Affairs Media Pitching Groups 117

The Stalwart Blog

JANUARY 5, 2021

One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID. Do this on a regular basis and give people an understanding as to where the bottleneck is related to your local neighborhood and how you’re working with state and federal agencies to fix it.

Crisis 78

Crisis Healthcare Crisis Communications Fashion 78