Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

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Automotive Report Meeting Radio 85

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Meanwhile, PR only reached $16.5 billion in market value. And what’s the AVE?

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How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

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Agency Trends Marketing Survey 95

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. How long have you been in journalism and how did you get started? The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

NewsWhip

AUGUST 9, 2022

Companies are increasingly concerned about their products, ideas or advertisements showing up on scurrilous websites, which could result in a public relations disaster, while health-care organizations need to ensure the public isn’t consuming inaccurate medical information. Labeling advertising clearly. Avoiding deceptive headlines.

Government 78

Government Journalism Advertising Advertising 78

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members. Business Wire has access to a lot of information.

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Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. d) Online newsrooms still matter.

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Study Media Relations Media Measurement 140

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” It says it has “hundreds of customers…10 of the Fortune 50.”

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Internal International Tools Software 147

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The post What Do You Get When You Cross Media Trends with Customer Support and Investor Relations?

Trends 60

Trends Media Report Technology 60

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Karen Freberg

AUGUST 9, 2020

How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. Not only did they charge a huge amount for the virtual conference ($225), but the system they used cost them $90k to run. I have been thinking about writing this post for some time. That’s a lot.

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Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. Listeners are increasingly affluent, educated and most importantly, habitual.

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Tools Pinterest Marketing Media 60

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Note that a chatbot isn’t the same as an autoresponder.

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Facebook How To Customer Service Wikipedia 120

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell holds a degree in journalism from the University of Missouri School of Journalism. The solution? About Nick Bell. Follow him on Twitter @nbell94102.

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Measurement Tools Journalism Content Marketing 75

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 31: Nicole Wojno of UserIQ.

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Media Relations Media Insurance Insurance 69

PR Conversations

MAY 24, 2016

PRCA Benchmarking surveys offer some indication of current employment trends in the UK industry, with staff recruitment and retention identified as critical business issues. Nevertheless, my research shows a likely correlation between volatility in the consultancy sector and the state of the economy and other societal changes.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Writing Communications Marketing B2B 194

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click.

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Google Facebook Wikipedia Engineering 225

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Privacy Google Advertising Advertising 124

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

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Technology Big Data Video Data 115

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. Can you tell us what types of stories, trends or issues are on your radar now? My life as a freelancer began in 2012.

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Meeting Automotive Engineering Media 65

Stephen Waddington

MARCH 15, 2021

I’d suggest that having a basic understanding of Python is probably all that is needed - if nothing else to allow more customised data pulls from specific APIs that might be helpful eg Google Trends. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness.

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Google Data Government Social Media 119

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He is now the chief digital officer for Solodev , which is in part, developing and commercializing its own content management system (CMS). As such he has keen insights into these platforms. Why is it important?

Marketing 62

Marketing Technology Data System 62

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Because many commercial email marketing tools are SaaS products which allow them to aggregate data – often analyzing millions of emails – and look at trends across their customer base. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m.

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Study Marketing Data Analysis 94

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. It’s a growing trend and it is definitely impacting the practice of PR.

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Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Richard Levick: There’s an immense amount of truth in that.

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