Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.)

Survey 102

Survey Trends Marketing Creativity 102

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. By leveraging our insights and technology, we were able to take that measurement one giant step forward.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Cision

NOVEMBER 6, 2017

Madrigal called Google out on The Atlantic , saying, “It’s no longer good enough to shrug off the problems in the system simply because it has computers in the decision loop.”. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click.

Google 225

Google Facebook Wikipedia Engineering 225

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 85

Automotive Report Meeting Radio 85

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members.

Financial 164

Financial Video Consumer Data 164

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming. About Tim Carr.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Moral champions. “It’s

Communications 124

Communications Crisis Internal International 124

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Trends to Watch in 2018. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough.

Fashion 60

Fashion Technology Trends Education 60

Shift Communications

FEBRUARY 9, 2018

While it still has a long way to go, their information quality efforts have a side effect of removing accounts from the system, causing flat-line growth as fake and malicious accounts vanish. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% Ad Revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 57

Meeting Automotive Mobile Transportation 57

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. Take Advertising Value Equivalency (AVE), for example.

Measurement 65

Measurement Media System Small Business 65

5W PR

MARCH 27, 2017

The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever. Familiarity with this sort of technology should not be taken for granted. This includes constant communication via email and feedback systems that allow anonymity. Reputation.

Consumer 102

Consumer Reputation System Community 102

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. d) Online newsrooms still matter.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 22, 2016

As a young account executive, a sense of duty and a desire to drive results (however misguided) often prompted me to put in hours for a client account that never even made it into the invoice system. It still wouldn’t capture what never makes it into the system. 4 Key Trends Facing PR Firms of the Future.

Survey 60

Survey System Trends Small Business 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. This makes taking advantage of trending content difficult. Is this system better than a million dollar predictive analytics system?

Analytics 60

Analytics Google How To System 60

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 1) Content marketing benchmarks. The metrics content marketers track.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. Cori Pearce | ChurnZero. 5) Rise of the real influencers.

Marketing 104

Marketing Content Marketing Crisis Management Data 104