ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

Deirdre Breakenridge

DECEMBER 12, 2017

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. It took a year, but I joined a full-service advertising and public relations agency. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. 10 Modernisation of retail Retail continues to shift online.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. B2B technology. Consumer technology. Marketing and advertising. SaaS technology companies. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. However, given current restrictions on promoting and advertising CBD products, it may take time before the PR profession works on large-scale CBD campaigns.

Survey 87

Survey Measurement Employee Retail 87

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Be sure to advertise this before the event. Make it Easy to Connect. This affords businesses the opportunity to interact with its community in real-time.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Konnect Agency

NOVEMBER 23, 2021

Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now. How do we bridge the two camps?

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Brands to watch in 2018.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The technology? Still, the data on page 57 tells a different story.

Survey 97

Survey Marketing Product Launch Analytics 97

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

Social Media 233

Social Media How To Insurance Insurance 233

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

APRIL 11, 2022

Headed to the San Francisco Bay Area after working in fashion, advertising and publishing. I’ve opened retail chains, promoted packaged goods, worked in the interior design sector, healthcare, casinos, hospitality, nonprofit, you name it! Constantly having to learn new database technologies. I’d be a host on QVC.

Nonprofit 52

Nonprofit Healthcare Fashion Retail 52

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity. Finally, there’s the retail opportunity.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Vice President, Marketing Technology. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. E-commerce and Online Advertising. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Shift Communications

FEBRUARY 6, 2017

Two factors; first, retailers always spend enormous sums on digital marketing in Q4 to make for a strong retail holiday season. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance.

Facebook 60

Facebook Mobile Retail B2C 60

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend?

Education 126

Education Financial Engineering Transportation 126

Sword and the Script

DECEMBER 15, 2015

This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). Jeff Bezos already owns the Washington Post and it’s no stretch to say search technology is at the center of the Amazon ecommerce business.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Handbook 60

Handbook Instagram Government Community 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. As an example.

Media 202

Media Storytelling Technology Data 202

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

AUGUST 30, 2017

LinkedIn allows you to set up sponsored content for existing posts (or you can make a brand new one) and target a specific group of people, perhaps marketing managers and marketing directors at retail companies. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

Shift Communications

JANUARY 13, 2015

For example, suppose you had a Pinterest account for a retail store. Vice President, Marketing Technology. Advertising Marketing Social Media' Users of every other platform also use Facebook, but the reverse is true only 1/3 of the time. Look at your Pinterest analytics for the top 5 items that people share. Christopher S.

Social Media 60

Social Media Strategy Pinterest Media 60

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. New technologies like Ad Relevance Score (which resembles AdWords Quality Score, Conversion Lift, and Dynamic Product Ads all are intended to get you to spend more on Facebook. Prepare accordingly. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67