ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. How we can bridge the diversity gap How can we bridge the diversity gap in PR?

Employee 156

Employee Community Groups Interviews 156

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets.

Skype 198

Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. The platform is now offering new advertising options, making it easier to reach specific customer segments. Yet the social media landscape changes constantly. Here are some of the key trends all businesses should be #following this year.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration.

Pitching 159

Pitching Radio Training Interviews 159

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. The platform is now offering new advertising options, making it easier to reach specific customer segments. Yet the social media landscape changes constantly. Here are some of the key trends all businesses should be #following this year.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Sparring and training must be done carefully and in advance. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Finland’s largest commercial television channel is MTV3.

Radio 59

Radio Pinterest Television Government 59

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. I will have access to workshops, conferences, and trainings which will further advance my career. Membership benefits extend past the events that students can attend. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film an interview with you. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

NewsWhip

AUGUST 9, 2022

“I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. It also relies on its own analysts, mostly trained journalists, to use their news instincts to identify worrying trends. . Labeling advertising clearly.

Government 78

Government Journalism Advertising Advertising 78

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

OCTOBER 13, 2022

ready to speak from your power in your interview. You can download my guide there that will tell you all about really getting yourself media-ready. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

SEPTEMBER 1, 2022

So when you do land that interview, you nail it. You can go to 3SteptoPRSuccess.com , where I lay this out a little bit more. And as a bonus, you’ll get a video from Cindy Ashton. all about speaking from your power. So enjoy the tip and I can’t wait to see you in the media.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

Shift Communications

FEBRUARY 19, 2016

Do you try to hire and onboard or do you train from within the organization? Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. The cost of on-boarding a new employee, including training time and management.

Marketing 60

Marketing How To Training Analysis 60

PR for Anyone

SEPTEMBER 16, 2022

There’s also a bonus video in there about how to nail the interview when you get it. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching. And if you want some help in the process of pitching, you can get my free guide at 3StepstoPRSuccess.com. How to speak from your power.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. This week, I’m so excited to share with you, we just got back from our Get PR Famous™ event where we take our clients to Dallas, Texas and we help them go from Established to Known™. And it’s so awesome! We spend two days of getting s**t done. It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

MAY 18, 2022

Do you make a good interview? Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. And then it’s what you’re putting out there, your content. Are you good on video? And you don’t need to hire an expensive PR firm.

YouTube 130

YouTube Video How To Pitching 130

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. SHIFT advertises their use of analytics very heavily so they are looking for candidates that have that skill set. Learn a little about “who” you are meeting with at the interview.

Interviews 79

Interviews Analytics Banking Sports 79

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. PR people, advertisers and marketers all talk about market disruption. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

JANUARY 29, 2019

Give break out sessions on networking strategies, interview skills and career planning. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 3) Training events or skills showcase. You can always flip this around and provide training too.

Resources 77

Resources Creativity Publicity Local 77

Prohibition

JULY 10, 2019

However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. They denied any safety concerns in all reactive statements and press interviews and pushed on as if it was “business as usual” – which has done them absolutely no favours whatsoever.

Fashion 75

Fashion Telecommunications Crisis Training 75

Ethical Voices

JULY 25, 2022

There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Training as a preschool teacher may help you pretty well in PR. It’s part of the training. You have to train the ethical mind and live it every day.

Ethics 81

Ethics Training Real Estate Agency 81

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

OCTOBER 22, 2019

6% of budget goes to training and development (T&D). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews.

Marketing 65

Marketing Survey Study B2B 65