ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting.

Media 323

Media Interviews Financial Construction 323

5W PR

OCTOBER 31, 2023

They often have connections in the same field and may be aware of internship opportunities that aren’t widely advertised. Schedule meetings with them to discuss goals and ask for recommendations. Students can also attend club meetings and events to expand their network.

How To 78

How To Local Interviews Resources 78

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets.

Skype 192

Skype Media Interviews Advertising 192

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. We call it a background interview because it is just that – an exchange to provide background for a future story. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). That editor will be swamped – too busy to even conduct interviews, in many cases. It has to meet journalistic standards of accuracy and can’t be overly promotional.

How To 98

How To SEO Strategy Social Media 98

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Paid social media advertising is another route to reach a wider audience. Executives can hold meetings with investors in finance hubs such as New York, London, Hong Kong, and Singapore.

Publicity 88

Publicity Financial Banking Social Media 88

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. In particular, expect to see more smaller affinity networks that meet both virtually and physically. The counter-trend to increased digital communications is the growing desire to meet in person. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Solo PR Pro

DECEMBER 5, 2023

Build Packages: Combine services that complement each other and meet a common client need. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals. Monetize Your Expertise Content is currency.

YouTube 99

YouTube Course Financial Education 99

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Automotive Mobile Transportation 57

Deirdre Breakenridge

MAY 8, 2018

Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. I left the chapter meeting feeling more aware of how social media can affect disasters in the public relations industry. The most recent one was focused on public relations disasters and social media.

Education 232

Education Conference Meeting Crisis Management 232

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 93

Interviews Agency Advertising Advertising 93

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. He is past president of the International Advertising Association; and past member of the Arthur Page Society and the National Investor Relations Institute.

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. In particular, expect to see smaller affinity networks that meet both virtually and physically. What Will It Take for Advertisers to Back Away From Facebook? Can the ship be righted? Frank: There’s always been disinformation.

How To 159

How To Facebook Social Media Advertising 159

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Companies that expanded to meet pandemic demand are now cutting jobs. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy.

Trends 124

Trends Pitching Twitter Nonprofit 124

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. Paid advertising. Pricing information.

B2B 172

B2B Company Marketing SEO 172

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. A few ideas: Get invited to the brainstorming and planning meetings.

Video 113

Video Guidelines Advertising Advertising 113

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Talk to your professor about meeting with either him or her, or someone he or she knows.

Social Media 150

Social Media Media Case Study Analytics 150

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”.

Meeting 60

Meeting Fashion Instagram Financial 60

Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 5: Distribute Your Content with Paid Advertising. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Flack's Revenge

JUNE 28, 2017

Rentigo : A property management solution that meets the needs of small and large property managers and landlords while addressing the growing demands of modern tenants with a simple and user-friendly solution. Intervyo : The first and most advanced interview simulation engine. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals.

Facebook 178

Facebook Community Advertising Advertising 178

PR for Anyone

MAY 18, 2022

Journalists are just people and by meeting them and building relationships and providing them with good stories, they will welcome you into their tribe. Do you make a good interview? I make a plan and I stick with it. Consistency is key so you are in front of them regularly. If you have an opportunity to attend a media event, do that!

YouTube 130

YouTube Video How To Pitching 130

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Because there are standards you have to meet to publish press releases over these services – where you can publish anything you want to your own online newsroom (and you should do this too). When you pitch a story, you need to be credible too.

Journalism 126

Journalism Media Relations Report Survey 126

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. How did they meet? So, how do you get around the barriers to building relationships? Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. Part of a PR team’s job is to critique the client’s performance in media interviews and public speaking. Your branding is holding you back. How to face the music.

Apparel 160

Apparel Construction Agency Interviews 160