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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. But what does this mean for public relations professionals?

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Let’s be practical.

Publicity 410
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Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

This is cited ahead of leadership quality (76%) and technological innovation (72%).” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: A brand is a promise. It’s a perception.

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . “Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421