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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Customers who frequently buy cooking items, for example, will receive recommendations for kitchen gadgets and cookbooks. While many customers still haven’t fully bought into chatbots as a real way to improve the shopping experience, the addition of smarter and better technology stands a good chance to change their minds in the near future.

Retail 310
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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7 Basic (Yet Brilliant) Examples of PR Tactics That Work

Prowly

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Top 5 LinkedIn Marketing Examples From U.S. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions.

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Cracking the communication code in technology

PR in High Definition

It also depends on who you’re speaking to and their understanding of the technology and terminology. It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Breaking down technology jargon Beginning my journey in tech PR, I was flooded with jargon that I had to decipher.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?),