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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Customers who frequently buy cooking items, for example, will receive recommendations for kitchen gadgets and cookbooks. While many customers still haven’t fully bought into chatbots as a real way to improve the shopping experience, the addition of smarter and better technology stands a good chance to change their minds in the near future.

Retail 310
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SaaS Link Building: Tips and Examples

Buzzstream

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here are some real-life examples from SaaS brands. Then, sort by Referring Domains.

Examples 133
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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Starting with startups is a real key to building a more diverse technology sector and community. And now the world is watching.

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7 Basic (Yet Brilliant) Examples of PR Tactics That Work

Prowly

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

Examples 248
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.