Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. For example, the Huffington Post killed their contributor platform in January 20018. Vendors aren’t advertisers, they are “clients.”. That’s beginning to change, as some publications are pulling back.

Technology 67

Technology Advertising Advertising Community 67

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. For example, there’s high competition for holiday ads in December and house searches peak in Spring. Native advertising. In this blog I explore how paid forms of media can be used as part of an integrated campaign.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. It’s a good example of a data source and in this instance it serves insights directly. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 65

Journalism Brand Branding Advertising 65

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Canva, DropBox, G Suite and Slack are listed as examples of success. #12

Report 81

Report YouTube Privacy Web 81

Bianchi Biz Blog

APRIL 13, 2023

They consider major contributors to be ≥ ~40-50% of critical innovation elements; Patents and awards: list noteworthy recognition received by the innovation; Other (optional): an area to provide insight not covered by prior questions; and Collaboration (optional): if the innovation is an example of extreme collaboration.

Automotive 80

Automotive Mobile Technology Social Media 80

NewsWhip

FEBRUARY 19, 2021

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 115) “Advertising.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. They focus on excellent written and visual communication distributed through various media channels. The main objective is to spread a positive image by telling engaging stories and sharing relatable experiences.

Video 110

Video Marketing SEO Social Media 110

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. One example of this is the rise of the conservative talk show phenomenon. Is it that hard to verify a claim?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. For example, my six-year-old daughter walked up to a flat screen TV in the living room and attempted to interact with the device. The impact of audio is going to be dramatic.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Provide specific, concrete examples that show viewers that “you know” what you’re talking about and emotional narratives that show people “you care” too. What are the benefits of a broadcast placement rather than a digital/print one?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 66

Marketing Survey Study B2B 66

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. In this example, Facebook spoke to businesses by helping them talk to their customers. Key Takeaway?—?look there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. My little Toyota Corolla didn’t quite roll to the intersection.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. Yet in our modern world when even those who were adolescents (not teenagers) in their younger days have some level of technological competence in our “digital age”, I spy some tribal behaviour among public relations practitioners in the global village.

Publicity 40

Publicity Technology Television Fashion 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JULY 28, 2020

At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We herald the arrival of a new technology or technique as the latest and greatest approach.

Marketing 111

Marketing Google Newspapers Print 111

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Shift Communications

OCTOBER 20, 2014

Other great examples of this? Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Vice President, Marketing Technology. Advertising Content Marketing Marketing Press Release Public Relations' Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials. When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. You can also look for creative marketing and advertising blogs to expand your frame of reference.

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. Using cutting-edge technology, Japanese whisky producer Suntory developed several highly detailed ice cube sculptures.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 74

Industry Marketing Enterprise Mobile 74

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64