Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product.

Software 78

Software Company Pitching Training 78

Konnect Agency

NOVEMBER 23, 2021

Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Using media and influencer events as an example, in-person event attendance has historically been limited by location. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 71

Brand Branding B2B Exercises 71

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Make the pitch short and authoritative. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Provide specific, concrete examples that show viewers that “you know” what you’re talking about and emotional narratives that show people “you care” too. Should PRos only be pitching individual journalists? We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

Flack's Revenge

MAY 23, 2017

Things like AP style, for example. We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. Most PR people are familiar with journalistic conventions. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

Facebook 120

Facebook Advertising Advertising Pitching 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

OCTOBER 13, 2020

traditional PR pitching) 34% said paid services (e.g. traditional PR pitching) 34% said paid services (e.g. The posts that perform well organically are often good candidates for paid media such as social media advertising , repurposing as sponsored content and paid email distribution.

B2B 155

B2B Study Blogging Marketing 155

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. What are the biggest PR and marketing mistakes brands make?

Print 120

Print Tourism Transportation Film 120

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Consider in-app advertising to fintech/finserv related sites. Utilize the power of automated news monitoring.

Banking 79

Banking Financial Advertising Advertising 79

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. If that’s ever the case, we suggest pitching the content to journalists instead of sponsoring the content.”. We haven’t had that.

Ethics 60

Ethics Advertising Advertising Technology 60

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 64

Internal International Data Media 64

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. Here’s a personal example. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. I felt a bit like a detective — searching to find the most relevant journalist, learning all about what they have covered in the past, and then crafting a pitch that paints a picture of why they specifically should care about the client.

Pitching 36

Pitching Internal International Meeting 36

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. .

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. For example, the survey asked, “Which factors most influence how you allocate media budget among channels?” 16% on marketing analytics. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Visibility is a Commodity; Trust is the Ultimate Conversion. 61% trust academic experts.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

The Hoffman Agency

SEPTEMBER 18, 2020

Hours have been invested in establishing and nurturing relationships with the journalist and creating tailored pitches which we know add value and will actually be opened. For years, editorial teams have been shrinking in direct correlation with advertising revenue, leading journalists to take on more responsibilities.

Agency 74

Agency Industry Tools Software 74

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. Save the sales pitch for customers.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

SEPTEMBER 24, 2016

Businesses have long been infatuated with the word intelligence – business intelligence, relationship intelligence, and media intelligence – are all overused terms from the last decade, for example. This is an example of machine learning, although I’m sure both companies are pouring money into R&D here.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Technology Adoption and New Services. On the other hand, innovation in PR technology isn’t exactly on the vanguard.

Survey 60

Survey System Trends Small Business 60

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54