Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 155

B2B Study Marketing Education 155

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far. It’s pull marketing 101.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Stern + Associates

SEPTEMBER 26, 2023

Is your organization operating as an “information business,” treating data as a strategic asset? Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? According to Barbara Wixom, Ph.D.

Data 77

Data Strategy System Enterprise 77

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

APRIL 23, 2024

According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. On average, the leaders are five times more likely to install technology serving these areas.” Comment: There are certain skills businesses need to have in-house.

Software 112

Software B2B Company Marketing 112

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Do you have proprietary data or unique insights that would be really valuable for your audience to access?

Strategy 418

Strategy Survey Automotive Data 418

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice.

Communications 105

Communications Big Data Leadership Data 105

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this? Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict.

Data 75

Data Automotive Transportation Mobile 75

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.”

Ethics 60

Ethics Data Privacy Publicity 60

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.

Measurement 370

Measurement How To Analysis Data 370

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Then there are the factors common to nearly every business.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 126

Technology Study Communications Survey 126

Shift Communications

SEPTEMBER 7, 2017

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. AI is one of the most popular future technologies talked about in the media. Who is closer to the truth? David Hargreaves. Managing Director.

Leadership 112

Leadership Technology Company Course 112

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Analyze the data you’ve collected. Gather the information. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

FEBRUARY 28, 2017

The popular technology news site TechCrunch recently announced it was curtailing contributed content. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story. Thought leadership it requires continuous thought and leadership. Why the sudden change?

Leadership 60

Leadership B2B Pitching Technology 60

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case. The need for data and insights becomes especially obvious when you are building a business case.

Resources 195

Resources Technology Data Tools 195

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 141

Technology Crisis Management Social Media Training 141

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast.

How To 78

How To Storytelling Leadership Technology 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say.

B2C 73

B2C B2B Agency Trends 73

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. The data was the perfect companion to the launch story! The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. While most news isn’t always flashy, adding new elements can secure media attention.

Agency 353

Agency Interviews Pitching Retail 353