Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Mindful Marketing

FEBRUARY 4, 2024

Some creators of highway signs have adopted the same strategy. There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. With so many smart and creative people attuned to this issue, someone will likely find a solution that integrates both sets of benefits.

Guidelines 95

Guidelines Transportation Creativity Airlines 95

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions.

Brand 40

Brand Branding Local Instagram 40

PRSay

JUNE 1, 2018

Having worked with Tissot, the official timekeeper of the NBA, I’ve learned many valuable PR lessons that can be applied across any business communications strategy that can score big points for your customers. It’s time to get creative. With the NBA Finals in full swing, here are five things to keep in mind: Keep it real.

Sports 124

Sports Creativity Instagram Local 124

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language.

Conference 80

Conference Reddit Local Course 80

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Konnect Agency

JULY 23, 2020

With important conversations around things such as COVID-19 and the BLM movement circling the internet, brands need to consider where and how they fit into the mix to evaluate the appropriateness of content and advertising on a weekly/monthly basis. Advertising is another content source that needs to be monitored closely.

Social Media 52

Social Media Media Creativity Advertising 52

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

ImPRessions - Crenshaw Communications

APRIL 27, 2016

Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready. It’s never a good idea to let a good story leak out to small or local media. It pays to wait until the strategy is in place and the product is perfect. Hold your powder. Is it clear?

Local 120

Local Interviews Agency Technology 120

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. But get creative. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. We are two weeks away from October. so it’s a great time to start thinking about. So look and see what October is.

Pitching 130

Pitching Financial Small Business YouTube 130

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. For any business or organization that has a physical location, increasing awareness via Foursquare should still be a part of their social media strategy.

Twitter 120

Twitter Social Media Retail Groups 120

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Get creative and create a timeline graphic using a tool like Venngage. Local citations are a great way to link to your business online. Step 10: Leave Room For Creativity. This will help you set concrete goals, targets, etc.

YouTube 116

YouTube Brand Branding Video 116

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Some of the magic to come can only be discovered on the journey. Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

JUNE 18, 2019

30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”. 40) “I help employees working at large companies understand the business strategy and link their work accordingly. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 148

Employee Print Writing Survey 148

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. If I was going in somewhere I’d start with some kind of strategy development program. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

MAY 18, 2015

She’s not satisfied unless she is literally dominating the local PR and digital marketing arena! I spend most of my time working on social strategies, content planning and analytics/reporting. Digital has changed our industry and totally blurred the lines between PR and advertising. What does your job consist of?

Meeting 60

Meeting Local Industry Journalism 60

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. FrebergSM is more than just a class.

Social Media 40

Social Media Media Exercises Education 40

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! Visiting local libraries and schools to discuss the book with community outreach departments. Within a few short weeks I had a manuscript staring back at me.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. Marketers and advertisers pay attention to this. It’s no longer a matter of brands considering strong mobile adaptation. It is now a necessity. Let’s take a look at some of the ways brands jump the border between browser and device – and how others can emulate them.

Mobile 60

Mobile Examples Brand Branding 60

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Localizing the Spotify “Wrapped” campaign. ?Examples Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. PR agencies are staffed with professionals with the expertise to handle complex PR tasks and strategies that might be beyond what the organisation could otherwise attract. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. When something goes wrong, it’s up to you to keep your head and get control of the situation. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62