Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! Until next time! Critical Mention.

Local 65

Local How To Internal International 65

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning.

Resources 76

Resources Creativity Publicity Local 76

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Presspage

OCTOBER 24, 2023

As audiences become more digitally adept and online communication channels multiply, PR pros are embracing digital strategies in their PR endeavours. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Which stories resonate the most?

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? Your video marketing strategy should align with your business goals and strategy.

Video 120

Video Strategy Marketing YouTube 120

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications.

Local 78

Local Resources Analytics Employee 78

PRSay

SEPTEMBER 20, 2019

So, how do you incorporate internal communications into your brand marketing strategy? When your company hires a new employee, one of two things can happen: Your organization routinely adds another employee to the company directory, or it can creatively and thoughtfully onboard a new hire who is primed to become a brand advocate.

Internal 126

Internal International Communications Strategy 126

Burrelles Fresh Ideas

APRIL 9, 2024

That’s the magic of integrating PR strategies into social media marketing. Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic.

Social Media 92

Social Media Marketing Media Storytelling 92

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 147

Nonprofit Local Training Media Training 147

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

PRSay

FEBRUARY 8, 2021

Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators. To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 157

Media Policies System Pitching 157

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Consider: Commenting on local professional super networkers posts. Use your summary to tell a creative story. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. If reinvention is a positioning strategy , going retro probably deserves a place on the list.

Creativity 60

Creativity Publicity YouTube Insurance 60

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” It’s a great creative outlet. Read as often as you can.

Writing 120

Writing Creativity Local Pitching 120

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Both require smart strategy and a dedicated team to get the job done. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. As it turns out, not that much. PR teams are the same.

Local 159

Local Pitching Interviews B2B 159

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Does your content appeal to a national, state or local audience? Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Prohibition

DECEMBER 3, 2019

We hosted an initial press launch to kick-start the event where we invited both press and senior stakeholders from both the water industry, local authorities and Yorkshire Water to speak about the importance of The Number Two Tavern and the company’s commitment to making steps to tackle the climate emergency.

Local 62

Local Creativity Video Energy 62

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Wadds Inc.

JULY 7, 2023

However you choose to fund your business, the key is to ensure the financing strategy fits with your risk appetite and put regular reviews in place so you always have the right balance. Industry bodies, independent networks, local authorities and Growth Hubs often offer funding and support outside Government-led schemes.

Creativity 52

Creativity Technology Government Financial 52

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Much like your other marketing strategies, you will have to overshoot this effort to get a return.

How To 279

How To Media Pitching Creativity 279

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. That strategy is probably a gimcrack.

Pitching 67

Pitching Strategy Local Banking 67

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

SEPTEMBER 5, 2023

Take 21 days and commit to working your business development strategy every single day for 20 minutes. This strategy is not new but continues to deliver. Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Networking. Ask for Referrals.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Localizing the Spotify “Wrapped” campaign. ?Examples Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Mindful Marketing

FEBRUARY 4, 2024

Some creators of highway signs have adopted the same strategy. There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. With so many smart and creative people attuned to this issue, someone will likely find a solution that integrates both sets of benefits.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Communications Conversations

NOVEMBER 10, 2020

Example: A while back I noticed @noraborealis (local MN folks will know her) was posting on Instagram, but with very, very long posts. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed. I believe there is a difference. #2: 2: Picking up the subtleties of the platforms.

Social Media 172

Social Media Media LinkedIn Instagram 172