ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. ” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. I accomplished my 2015 show goals.

Creativity 150

Creativity Trends Agency Technology 150

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Do show creativity. Do know your prospective employer’s business inside out. . Don’t be shy.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. I worked in advertising before, and my experience in public relations has been tremendous.”.

Creativity 120

Creativity Survey Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” To increase PR, marketing, and advertising industry knowledge. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

PR for Anyone

SEPTEMBER 16, 2022

But get creative. There’s also a bonus video in there about how to nail the interview when you get it. Dentists, it’s a great time to talk about candy for the kids’ teeth. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Give the media something different – something that is fun and outside of the box. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. Looking for an agency partner that can both bring creative ideas. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 65

Marketing Survey Study B2B 65

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. Study the job spec and the company.

Real Estate 129

Real Estate Education Fashion Interviews 129

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. And that was a word of warning from Aldous Huxley in a Mike Wallace interview, and if you haven’t seen a Mike Wallace interviews they’re all on the net now watch them, in 1958.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

AUGUST 11, 2018

If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. 3 Studies that Challenge Marketing Assumptions [UML]. If there’s a good time to turn on paid media, it’s to reinforce a campaign like this: Use PR to build a brand and advertising to reinforce it. and execute them?

Marketing 72

Marketing B2B Pitching Advertising 72

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Online advertising has changed. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. It's moments like these that make teaching fun.

Education 107

Education Course Nonprofit Resources 107

The Resolution Blog

APRIL 9, 2019

I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. So, using AI to do the kinds of things that are repetitive is so smart, and one of the things I keep saying is that a robot will never replace our empathy and our creativity.

Marketing 120

Marketing Analytics Measurement Data 120

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Then a guy from America came to interview me. And then I thought I could try something else.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

Training 65

Training Ethics Data Analysis 65

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. What one key finding in the study surprised you most? I’m honored to have interviewed him and am delighted to introduce Russ to you!! Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a podcast or YouTube series featuring interviews with industry experts. Host a customer appreciation event with personalised gifts and special deals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54