ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

How To 130

How To Pitching YouTube Advertising 130

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML).

Sports 114

Sports Advertising Advertising Survey 114

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 102

Survey Trends Marketing Creativity 102

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Prohibition

JUNE 28, 2023

Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies. What about B2B marketers? with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Before the pitch, it’s a good idea to listen to a few episodes, study the website and all social platforms and find ways to engage.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . Labeling advertising clearly. Regularly correcting or clarifying errors.

Government 78

Government Journalism Advertising Advertising 78

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film an interview with you. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. Jolene Levesque is a sophomore at American University, studying public relations and business administration. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Crisis Management 232

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. The first thing we did was assemble a volunteer Industry Advisory Committee to complete a jobs study and identify core competencies in the area of social media strategy.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” To increase PR, marketing, and advertising industry knowledge. ” Sites like CreativeBoom will boost output.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Customer case studies, testimonials and reviews. Paid advertising. Comparisons between solution types. Pricing information.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Mindful Marketing

FEBRUARY 4, 2024

” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. Some creators of highway signs have adopted the same strategy. Use caution.” ” I was glad that I and other drivers could see that warning.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

PR in High Definition

DECEMBER 16, 2019

These problems didn’t stop the social network from then announcing ecommerce plans as part of its advertising push. In an interview with the FT , TikTok executives talked about the firm’s plans to ramp up spending ‘across all functions’ and consider how to let users shop directly from brands. The study is covered in full on Forbes.

Software 62

Software System Groups Technology 62

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. All goes to show that the conversation doesn’t stop once the interview is over with. All you have to do is show up and talk.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. The sleeve was long since gone, but otherwise, the book was in fine condition. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

PR for Anyone

OCTOBER 13, 2022

ready to speak from your power in your interview. You can download my guide there that will tell you all about really getting yourself media-ready. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Do know your prospective employer’s business inside out. .

Publicity 120

Publicity B2B Fashion Sports 120