ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York.

Conference 173

Conference Leadership Sports Policies 173

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Kaden Jacobs, APR, is a vice president at Poston Communications. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Myth #4: PR is just advertising. PR goes way beyond advertising. Thought leadership strategy. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To heighten creativity. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read.

Blogging 159

Blogging Pitching Fashion Sports 159

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Landis PR

NOVEMBER 29, 2021

No doubt, doing good work will generate referrals, no matter what the industry. Reinforcing that marketing strategy was the fact that law firms could not advertise until 1977, when the U.S. State Bar of Arizona , striking down prohibitions against advertising by attorneys. Supreme Court ruled on Bates v.

Advertising 52

Advertising Advertising Leadership Reputation 52

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

AUGUST 2, 2016

If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. And that will ultimately define our position as a leader in the entire industry. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. Saves you time and you’ll be able to test creative well this way. Use pull quotes, if you want.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Critical Mention

SEPTEMBER 13, 2018

As PR pros know, their industry is changing. Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. YouTube is also incredibly vital to advertising. Selling PR’s value. Influencer marketing. Artificial intelligence.

Technology 73

Technology Print YouTube Financial 73

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., Internships and networking are key.

Travel 120

Travel Agriculture Tourism Internal 120

PRSay

OCTOBER 14, 2016

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways.

Real Estate 60

Real Estate Leadership Conference Construction 60

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. on advertising. billion in the U.S.

Education 126

Education Financial Engineering Transportation 126

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Because there was a huge gap missing in our industry. I had only attended Cannes Lions once before, and it was amazing. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As in every industry, there are less reporters and more micro-beats to know than ever. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. “As

Marketing 65

Marketing Survey Study B2B 65